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Totally agreed, maybe sometimes a city blog can be hyperlocal if the city is really small and remote :-) And then there are cross-overs, e.g. our project STACKD (http://stackd.biz) which is a hyperlocal social network that brings people together where they work - for business or beers.

Local is somebody who's been here a while

Hyperlocal is due for meds or hospitalization

Niche is one genre of pornsite versus another

All three of theme are hopelessly stuck on the internet in small blogs.

The definition which you are providing for hyperlocal is very temporary.

Locality in 20th century was referenced and quantified by measurements of physical proximity.
Example: I am 1 mile from my job and my community has 19,127 people in it.

Locality in the 21st century will be not be referenced by physical proximity, but by a model of ACCESS.

Example: I can work from anywhere and my network has over 2.5 million people all around the world. I don't know my neighbors. I buy everything online, and I bank internationally.

HYPERLOCAL IS ABOUT ACCESS
How close can you get... to anything.

New towns are being born, new neighborhoods... New ways of moving...

Learn More:
http://www.hyperlocal101.com

Somebody is watching Logan's Run.

Agree on the merits of the debate. I concurred with the original definitions.

It *IS* a buzzword and the main thing that's "wrong" with it is thinking you can/should use it in customer-facing communication. Means NOTHING to your user/reader/customer/etc. (now THERE'S a debate I'd like to have).

Our definition is along the lines Steve outlined in this post - the population idea is well-intentioned, but for example, that would mean we're not hyperlocal, since W. Seattle has at least 70,000 people -- the reason it's not split into smaller sites, like other Seattle neighborhoods, is that this area has a very strong one-peninsula-one-neighborhood identity overall, even with specific named-neighborhood divisions under that umbrella. On the other hand, if you're covering a city of 10,000, I wouldn't call it "hyperlocal" just because the city itself is small.

The worst misuse? (Commented on this following the GigaOM post the other day ...) Calling aggregation sites "hyperlocal journalism." No, they're not. They may aggregate it, but they don't produce it.

Mention hyperlocal in a normal conversation outside of Ballard and they are probably gonna look at you with their brow raised like you are smart and HUH?

This is a terrific debate, gang. I have to say, I wasn't even expecting much in the way of debate because I thought I was just running with some agreed-upon definitions. I like that you've all challenged that. The great thing about the language of the Web is that it keeps evolving. Thanks for piping in!

You keep using that prefix, 'hyper-'. I do not think it means what you think it means.

I'm not sure it matters too much in defining it, hyperlocal is definitely a buzzword at the moment - but pure and simple it's about providing local information. Newspapers used to do it a lot, just look at very old copies of newspapers and you'd call them 'hyperlocal' by the content they provided. That content proved to be unsustainable (or unprofitable) so it was dropped by the large media corps. Now, we're returning to it as a mode of publishing - the web - has made it cost-effective for individuals and small groups.

Ultimately if the content being provided is of interest (to local people or perhaps to former local people and others) it doesn't matter what we define it as.

I'm not sure the difference is anything more than polemic. What is more meaningful from a market positioning and advertising perspective, I think, is how do you generate your content and what value are you creating for the reader?

http://blog.fourcher.net/2010/02/the-meaning-of...

I'd love it if hyperlocal was understood better as something special beyond local. Might be good to look at it in terms of community assets, not population or real estate/physical size. Here are some categories I'm kicking around http://bit.ly/bAuKPm "Major arterials, highways and freeways -- no more than four, typically two" A geeky way to approach but I'd rather be systematic about it so it can change with time as areas become more densely populated and community assets change.

I think it's tough to always put the local vs hyperlocal labels on certain blogs/sites and get it right across the board. Some blogs that cover smaller towns/cities can still be hyperlocal, I think, even if they go beyond neighborhood level. I wrote more about this on Hyperlocal Blogger:

http://www.hyperlocalblogger.com/lost-remote-tr...

they sure are taking their sweet time launching that local thing known as nbcboston.

did see a developer's login for it via google- clickability and broadcast-interactive.

I think local sites can have hyperlocal components, but they're still local sites.

There's something very unique about a hyperlocal site, beyond coverage, because it connects people in close proximity, creating a new kind of online community that behaves differently than a community on most local sites.

It's always important to define terms like these. It sounds reasonable. If I wrote about parent-kid events in my neighbourhood - there's a hyperlocal niche blog.

I tend to agree with Jonathan. I view hyperlocal primarily as a geographic description but the spirit of hyperlocal seems to carry with it a level of readership consistency i.e. community.

http://en.wikipedia.org/wiki/Local_news#Hyperlocal

I think HyperLocal refers to a delivery method or network more than a geographic region.
Local is a region.
Niche is an field of interest.

I mean HyperLocal IS local just hyper, i.e. webbased and possibly viral. NOT a size but a phenomena.

they are pure and simple buzzwords.

that is something traditional media loves... i can hear it now- "we're all hyperlocal all the time".

(but you have to wait until our 4,5,6,7,8a, noon, 4:30,5,6,7, 9:30, 10 or 11p newscasts).

sheesh.

It's all niche, really. Local and hyperlocal news are themselves matters of interest. My desire to learn about Chicago blues musicians isn't any different from my desire to learn what happened at last night's town council meeting. Journalists should take pointers from mommy bloggers.

Moreover, slicing whiskers between "local" and "hyperlocal" is looking at the matter from the publisher's perspective (raises questions of distribution, circulation), but it's like asking readers whether they want news that's "relevant" or "more relevant."

I think local and hyperlocal are simply types of niche, based on geography. I'll buy the distinction between them as city vs. neighborhood, but to try and abstract them away from the term niche isn't effective IMO.

Agreed on the definition. Agreed on the misuse.
As with anything, the boundaries can get blurred for a given application (e.g Madrona Moms) is that a niche (moms) or hyperlocal (Madrona)? A hyperlocal niche I guess.
I have to admit to having been a bit loose with my use of those terms, so thanks for the reminder.

Local - my town
Hyperlocal - my subdivision
Niche - product or subject specific

Local = community content for + 40000
Hyperlocal = community content for - 40000
Niche = content about a specific subject