Outside.in announces new partnerships
Outside.in, the aggregator and distributor of hyperlocal information, today announced a bunch of new partnerships for its increasingly growing platform. In an interview this morning with Lost Remote, Outside.in CEO Mark Josephson announced the new partners: Miami Herald Dow Jones Local New York Post The Tribune Company St Louis Post-Dispatch In December 2009, Outside.in raised [...]
Betty White Snickers Ad tops USA Today Super Bowl poll
I liked the Bud Light – meets – LOST ad best, but the people have spoken, and Betty White’s their man. (UPDATE: I’m coming around to the Betty White argument. She does rock.) (See the ad.) USA Today’s focus group watched the ads during the Super Bowl and rated each. Betty (and Abe Vigoda) finished [...]
The LR Three-Word Super Bowl Ad Reviews
Restarting a tradition from a while back, here are our reviews of the Super Bowl Ads. (And I’m not about to start with that “The Big Game” BS. It’s the Super Bowl.) We try to do things a little different around here. After all, you’ll be able to find lots of places where you can [...]
NFL suggests #SB44 hashtag, builds site around it
This is a very cool idea. The NFL is suggesting we use the hashtag #sb44 for our tweets. Normally, I wouldn’t pay much attention to what the No Fun League suggests, but they’ve taken the concept a step further and built a site that is showing off the #sb44 tweets and fan photos: nfl.com/sb44. This [...]
Notes: All Super Bowl edition
Noted, while trying to decide whether to take the Saints plus 4.5 points… Noted it above, but worth another mention. The NFL suggests the tag for today is #sb44. Good call. Nice and short, and, unlike #superbowl, is more archive-friendly. Google surprise: it may be running an ad in the Super Bowl. Tweets @ericschmidt (Google’s [...]
Notes: New Facebook mail, Using tech to report
Noted while waiting for the crippling mega storm that… will not affect me, personally… Facebook preparing full-fledged webmail to replace Facebook mail. I know Facebook mail is kinda sucky, but I don’t need another email address. New tech means new reporting methods: ways to help you improve your reporting (Nieman) News Organizations Tap into Twitter, [...]
Back to the future: Newsletters finding their niche
While not as sexy as location-aware mobile apps or augmented reality, newsletters continue to prove their staying power in the local marketplace. And, if one entrepreneur has his way, they will make an even bigger impact in the near future. Dan Pacheco, one of the drivers that steered the Bakersfield Californian to become one of [...]
Gannett launches localized version of directory
FindItNow.com, Gannett’s advertising directory, is branching out into local markets, BIA Kelsey writes. The site is already a national directory, but is now focusing market-by-market. “It is currently live in three markets: Rochester, Nashville and Burlington,VT. Only local information and content is featured. Key categories include Auto, Dining & Entertainment, Health & Medicine, Pets & [...]
MediaShift’s interview with Google News creator
The founder of Google News wants publishers to know he’s on their side. LR Pal Mark Glaser has written a piece at MediaShift called “Google News to Publishers: Let’s Make Love Not War,” and in the story are interview withs Google News creator Krishna Bharat and senior business product manager of Google News Josh Cohen. [...]
Facebook redesigns, turns six, has 400 million users
UPDATE: TechCrunch’s Michael Arrington reports Facebook is going to change its mail system to be more traditional and webmail-based. By 2039, it is projected, the U.S. will have a population of 400 million. Well, Facebook has us beat by about 30 years. Facebook has announced it now has 400 million members. Mashable points out just [...]
NY Observer helps create Vegas weekly
Yeah, I’m confused by the headline, too. Here’s the deal: The New York Observer is teaming up with a Las Vegas publisher to create Vegas Seven, a free weekly newspaper/magazine about life in Las Vegas. According to The New York Times, it “will be a weekly publication covering politics, culture, dining and “profiles of well-known [...]
Notes:Dec. video views, Murdoch’s pay wall, FB news
U.S. online video views dropped in December (ClickZ) News Corp will announce within two months the details of its pay wall (E&P) AOL Media President Bill Wilson stepping down (Mediaweek) Facebook is now the fourth biggest source of traffic to news sites. (Hitwise) 25% abandon newspaper and magazine video if an ad runs first. (E&P)
Fox talks interest in Conan O’Brien
The top brass at News Corp is definitely interested in having Conan O’Brien on their Fox Network if they can make the numbers work. At a press conference going over News Corp’s second quarter, Rupert Murdoch said he’s interested in the idea. According to CNN, CEO Murdoch said “Certainly if the program people can show [...]
Central Arkansas site setting growth records
Central Arkansas site Argenta News, a hyperlocal in North Little Rock, is crowing about its growth numbers. A post on Argenta News reports: “Argenta News had 5,320 unique readers in January representing a 9.5% growth over December. In addition Argenta News set a record in site visits for the month with 19,500 visits and over [...]
ABC News content now available on Hulu
ABC News has announced it is putting content from its shows and platforms on Hulu. ABC News now has its own branded page on Hulu. In a press release, ABC News wrote: “The site will feature short form news content and long form programming from morning to night — including “Good Morning America,” “World News [...]
RTDNA releases social media guidelines for newsrooms
The RTDNA has released its guidelines for the use of social media in newsrooms. Among the top points: Social media comments and postings should meet the same standards of fairness, accuracy and attribution that you apply to your on-air or digital platforms. Information gleaned online should be confirmed just as you must confirm scanner traffic [...]
Pew Internet report reveals details of social web growth
The Pew Internet & American Life Project has released its latest study, “Social Media and Young Adults.” It finds a decline in blogging among teens and under-30s. The number of teens now blogging is half of what it was in 2006. Where did they go? You guessed it – nearly 75% of them are using [...]
“Vermont Digger” sparked by laid-off journalist
From Nieman Reports comes the story of The Vermont Digger, a non-profit local site started by a reporter laid off from the Times-Argus last year. Anne Galloway started the site in September 2009, just eight months after losing her job. Nieman Reports writes that Galloway “…didn’t know anything about nonprofits or websites when she was [...]
