Terry Heaton
“(WLEX) hit 9,000,000 page views for 2010 at the end of February, already over one-third of the site’s total in all of 2009. The growth has been absolutely explosive over the past two months as users have caught on to the model. The bounce rate is under 50%, unique visitors total 726,000 for the year — the vast majority from the DMA — and the most fascinating statistic of all is that those users spend an average of almost 6 minutes on each visit…. Continuous News is sold by daypart, with advertisers paying a premium for ads during three traffic peaks throughout the day, roughly 8 a.m. to 9 a.m., 11 a.m. to 1 p.m., and 3 p.m. to 5 p.m.”
The style is blog-format, yet it goes beyond what people think of when they hear “blog.” It is built for the way people consume news, especially during the day. It gives people a reason to keep returning to the site. And although I am especially biased on this topic, the numbers make it clear that Terry’s concept works.
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That is interesting but the thought that you could have things happening nonstop beyond Jenny's kitten died is a bit unsettling.
Have a site to promote SLEEP!
I'm always skeptical…let's say inquisitive…of explosive numbers. Didn't Kentucky have some real record snowstorms in February? And if they only had 27 million pvs in 2009, they were doing something wrong.
That said, this kind of growth can't be ignored and the concept of constantly updated news in this format (looks like newest on top) is definitely worth exploring. Seems they are marrying national, local, whatever is of interest at the time…and snowstorm or no snowstorm…those numbers are impressive.
Snowblindness would be a large problem.