Add Raycom to the growing list of companies partnering with DataSphere on neighborhood blog sites. In a press release, the company announced it will launch local sites in 35 towns and cities, using DataSphere’s LocalNet service. DataSphere is hot right now, having raised almost $11 million in funding recently.
Raycom, which owns 46 television stations, says it will roll out its first local sites next month. Press release, after the jump.
Raycom and DataSphere to Launch Hundreds of Neighborhood Websites in 35 Cities Across the U.S.
MONTGOMERY, Ala., March 3 /PRNewswire/ — Raycom Media, one of the nation’s largest broadcasters, and DataSphere Technologies, the leading provider of hyperlocal Web technology and sales solutions for media companies, today announced an agreement to launch neighborhood focused websites across the U.S. The Websites will be launched in cities served by Raycom’s television stations and will provide local communities with the best source of information about news, events, entertainment and personalities relevant to their day-to-day lives. Local businesses will also benefit from the opportunity to reach their potential customer base within a compelling new context.
This agreement is the latest implementation of DataSphere Technologies’ LocalNet service, a comprehensive solution that already provides turnkey technology, advertising and sales capabilities for 5 media companies and more than 160 neighborhood sites.
“Raycom’s focus has always been on contributing to the local community, seeking out divergent points of view and creating an atmosphere of community dialog,” said Paul McTear, President and CEO of Raycom Media. “DataSphere’s LocalNet service will allow us to further fulfill this vision rapidly, and with greater efficiency than would otherwise be possible.”
The first of Raycom’s LocalNet implementations will be operational before the end of April and will take advantage of both LocalNet’s advanced technology platform and DataSphere’s seasoned, professional sales team to deliver a great visitor experience and significant revenue within weeks of launch.
“We’re excited about the opportunity to work with one of the broadcasting industry’s major players to bring a new option for local information to another 13% of the US population,” stated Satbir Khanuja, CEO of DataSphere. “In addition to the news and other information of particular interest to the residents of these communities, small local businesses will now have an extremely compelling alternative platform to reach and communicate with their specific customer base.”
No related posts.
oh,my god ! Thant's good article. I found it a long time. We all like reading article ! We will always come come here reading. thanks a lot.