RTDNA to FCC: Success comes from reinvention

RTDNA President Emeritus Barbara Cochran speaks at the FCC’s “Future of Media” workshop today, and she brings a message about transformation and reinvention. Barbara uses many examples of the good work that local stations are doing as they transform themselves:

“To continue to provide high quality news for their communities at a time when revenues are falling, station newsrooms are restructuring and retooling to work more efficiently. By taking advantage of digital technology, newsrooms are increasing their editorial capacity. Hearst Broadcasting is calling its journalists APJ’s, for all platform journalists. Digital tools are democratizing the newsroom. Everyone in the newsroom can have a beat.”

You can watch today’s events live on Reboot, the FCC’s website that focuses on how to transform itself.