Facebook’s local advertising tool has rolled out thousands more cities that advertisers can target, in the U.S. and across the globe. Facebook didn’t provide a list, but I found Issaquah, Bothell and dozens of other surprisingly smaller cities near Seattle.
When I created a fake ad for Issaquah, a town of 24,057 people, and targeted it to women ages 18+, Facebook said it would reach:
This level of targeting is extremely powerful for small businesses, and Facebook is making a lot of smart moves in the last few months as it continues its march into the local advertising world. No wonder Facebook was just valued as a $11.5 billion company.
Last month: Facebook partners with PayPal for self-serve local ads
Also: Small businesses flocking to Facebook over past few months
