The Internet was buzzing last night, and into this morning, over the iPad commercial that aired during the Oscars. In some circles, primarily those dominated by tech enthusiasts, the 30-second iPad reveal overshadowed the silver screen’s crowning event.
The iPad commercial shared the flare of its iPhone and iPod predecessors. The spot’s pop-rock soundtrack supported its quick visual transitions. It captured the device’s multiple uses. In the span of 30-seconds, the iPad functioned as an e-book reader, a movie viewing device, an interactive photo album, a digital calendar, and a web browser.
For all of the commercial’s glitz and glamor, shaped largely be the deliberate decision to air it during the Oscars, many glaring questions still remain. After watching the commercial, has your intention to purchase the device increased, decreased, or remained the same? Are you clamoring to purchase the iPad now that you have witnessed it in all its glory, or did the commercial come and go like Roberto Benigni’s presence at the Oscars?
With a mainstream debut as scripted as the films featured on the Oscars, there’s no doubt that the gears of Apple’s marketing juggernaut are turning. The all-in-one multimedia device needs to make a major splash for it to be deemed an Apple success. Evidenced by Steve Jobs’ appearance on the Oscar red carpet, he’s ready to usher forth the next great technology device.
But, rather than just talking about the existence of an iPad commercial, I want to know how it made you feel? Are you more or less inclined to purchase the device? Did the iPad’s Oscar performance dazzle or disappoint?
