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Facebook location sharing could impact local advertising

Don’t tell me you couldn’t see this one coming: Facebook will begin allowing location-based status updates as early as next month, according Nick Bilton’s report on the Bits Blog. The plan, apparently, is to unveil the feature at f8, the company’s annual developer’s conference.

While the move will initially be seen as Facebook’s attempt to compete with the growing activity on check-in based services like Foursquare, Loopt and Gowalla, the ultimate motive is more threatening to local media companies. Bilton writes that Facebook “wants to go head-to-head with Google in the fight for small-business advertising.” Facebook has made a steady push during the last year toward attracting small businesses and now  hosts more than 1.5 million local businesses from around the world (according to Facebook).

Will location sharing serve as Facebook’s trump card? It depends on whether its users and developers take advantage.

“It will be interesting to see if Facebook’s users are even interested in sharing this information,” Frederic Lardinois writes on ReadWriteWeb. “While services like Foursquare and Gowalla are slowly but surely gaining new users (in part thanks to offering incentives for checking in at various venues), Twitter, which introduced a geotagging API last year and just introduced some location features on its website today, hasn’t seen a very strong response from users and developers so far.”

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Discussion

Comments for “Facebook location sharing could impact local advertising”

  • coco1212
    While facebook location sharing will definitely give marketers a chance for greatly improved targeted marketing, google already won the patent for location-based advertising. So if an advertiser would like to sell their products to clients based on their location, they'll have to do so via facebook instead of sms. emi encore
  • The Unknown Known
    More useless information. Who is going to Facebook to shop?

    What happened to finding people and other abusive things?

    When you 'monetize' these sites grossly you defeat the purpose they served and diminish the audience that so loved the concept.

    Oh, maybe My Space will return and kick booty.
  • steve
    while google gets patents on geolocation techniques for tv advertising. see www.twitter.com/jim_edwards
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