It’s a sad truth that for many of us it’s easier to ignore a homeless person than a digital visualization of one. Such is the construct behind a unique digital installation in New York City that brings attention to the ongoing plight of the homeless.
The interactive display leverages mobile and video projection technology to connect passersby with the homeless, a segment of our population we often choose not to see. Through a text message based call-to-action, people are given the opportunity to witness the impact their outreach could have on a homeless person’s life.
Pathways to Housing, a New York-based nonprofit organization that provides housing and mental health services for the homeless, worked with agency creatives to bring the video installation to life. It is a dynamic example of how digital media can be used to bring us closer to the world around us.
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The problem is really that by placing a clip on You Tube you have gotten to hundreds of thousands online yet few who will atually be in New York to combat the problem.