With the launch of iPad pre-orders, the new media stories coming out of SXSW, and the surge of announcements around the hyperlocal sector (ex: NY Times is working w/ FWIX), it’s nearly impossible for me to go a day without thinking about the future of news. It could be in the form of citizen journalists, swarms of college students covering breaking stories, non-profit research centers promoting our inalienable right to unbiased journalism, for-profit enterprises that blur the line between news coverage and advertising, or media entities that seize every opportunity that cross-channel distribution offers.
If you asked ten of the top minds in the media industry what the future holds for the news business, it’s possible that you would receive ten different answers. The one certainty is that the tide is shifting. How people consume media and the entities that create it are changing with the evolution of technology. Some are fighting this shift because they believe that the changing landscape will push them into irrelevance.
There are media pundits who argue that even the largest community of citizen journalists is ill-equipped to match the research and writing acumen of true newsmen and women. Then there are the creative technologists and futurists who are embracing this change as though they were holding their closest love. For them, staring into the abyss isn’t scary. It’s just the opposite. It’s exhilarating to think about the many different ways in which news media may exist in the future. From real-time news feeds to online aggregators to short-form video reels, they embrace the unknown because it represents an evolutionary shift in how we communicate and tell stories.
Everyone has a printing press. We are all content publishers. The Web and its publishing power is the great equalizer. A man sitting in a studio apartment in Bismarck, North Dakota could create a video that garners as many viewers as the number of people who tune in to see Katie Couric. This blog post could receive greater readership than an article from a top columnist at The New York Times (Would be nice, right?). Unbeknownst to you, your 14-year old neighbor down the street could be a prolific television blogger. She could command an audience that producers at E! Entertainment Television would hope to rival. That’s the promise of the new age of media and journalism that lies before us.
Modern day storytellers and journalists are everywhere.
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Oh good! I need a break!
Just because modern day storytellers are rising from various segments of the population doesn't mean that traditional journalists and reporters will go the way of the cassette tape. The rise of citizen journalists and empowered consumers challenges the whole to work smarter and raise the bar.
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