Foursquare is inking marketing deals left and right with TV brands, and now a MTV and VH1 deal will include a new Foursquare feature that allows users to “follow” people without a reciprocal friendship, much like Twitter. So, if for some reason you want to follow Jersey Shore’s DJ Pauly D, you can see where he’s checking in — which as Mashable explains, “a celebrity checking in to Starbucks could cause a mob scene, but checkins at a more controlled environment like an official appearance could help ensure a packed house.”
Similar to the earlier Bravo TV deal, MTV and VH1 fans can earn special badges on Foursquare. And celebrities can also leave tips about their favorite venues. You can imagine how this could grow into a new revenue stream for celebs: attending events and leaving tips at venues, all for a fee.
