Notes: ABC News, Carlos Slim and OK Go
Noted, while wondering if coffee could be considered “breakfast soup”: Diane Mermigas: “How to Halt ABC News’ Slide Toward Irrelevance.” (BNet) Facebook Drives 3X Traffic to Broadcast (sites) Than Google News (ReadWriteWeb) CNN’s Leon Harris: “An anchorman SHOULD be a journalist!” (Poynter) Will Carlos Slim buy the NYT? We don’t know. We just like the [...]
When a $5 CPM is really a $1 CPM
This is absolutely insane. The way online ad media buying is set up right now, there are so many hands in the cookie jar that it’s nearly impossible for anyone to make substantive CPM-based ad money. That’s the premise behind this excellent article at Business Insider, which takes us through the Byzantine process of online [...]
Train all staffers to be journalists in case of emergency
The always insightful Al Tompkins of Poynter has a terrific suggestion: when you have training sessions for your journalists, the sales people should be right there with them. So should the engineers, marketing staffers, PR, and everyone else in the building. Why? We’re paring stations down to the bones. So when an emergency hits, everyone [...]
Notes: iPad magazines, Olympic web, Spidey sacked
Noted, while wondering what to watch now that Bob Costas has left my living room… Five magazines announce their intentions to be among the first on the iPad. (Cult Of Mac) Olympics web traffic numbers revised – NBC drops a lot, Yahoo drops a little (ClickZ) Having the option of web video isn’t leading to [...]
Magazine web versions not as well edited as print
Web versions of magazines are not as well edited and fact checked as their print counterparts. That’s the topline finding of a new study by Columbia Journalism Review (PDF). It found many more mistakes on the sites than in the magazines themselves. No surprise, it cited the sites’ smaller staffs as a primary reason. When [...]
Why The New York Times partnership with RMG Networks is not a digital signage slam dunk
What does a traditional media outlet do when its core platform erodes further with each passing season? It looks to new avenues of media distribution to reach the ever moving target that is today’s consumer. This is exactly what The New York Times has done in securing a partnership with RMG Networks, a Kleiner Perkins backed media [...]
Targeting Baby Boomers, the ‘forwarding generation’
Media companies have long been focused on attracting younger audiences, and rightly so. But what about the most powerful generation (in terms of spending)? Yes, the Baby Boomers are aging, but they are also becoming more digitally savvy while migrating away from traditional media. Almost half of those Boomers regularly maintain a page on Facebook, [...]
92% in US use multiple platforms to get news
We are a multi-platform nation. That’s the finding from Pew Internet & American Life’s latest survey, “Understanding the Participatory News Consumer.” The study finds that 92% of people in the U.S. get their information from multiple platforms on a given day. Maybe even more amazing – 46% get their info from four to six platforms [...]
South Florida weekly teams up with students
The South Florida Times, a weekly newspaper, has announced a project that will form a collaboration with students from Florida International University’s journalism school. The goal is to improve coverage in Miami’s “Liberty City” neighborhood, an often tough section of town. According to EditorsWeblog: “The project, Liberty City Link, will see students illuminate “family businesses [...]
AP to charge for iPad news
The Financial Times reports that the AP is coming up with a pay model for its iPad offering. AP’s Chief Exec Tom Curley disclosed the information, as the AP “unveiled a unit to help member newspapers keep up with technology, from eReaders to smartphones.” (Via Nieman) The new unit, called AP Gateway, is designed to [...]
