Allbritton’s high-anticipated local news site in Washington DC will be called… TBD. Yes, TBD.com. Explains a message on the site’s home page.
We came very close to securing a name more than once, but each time an obstacle – a divided staff, a greedy domain holder, a trademark problem – blocked the way. In a mixture of humor and frustration, Editor Erik Wemple began signing his emails, “Editor, TBD.com.” Before long, we realized Erik had stumbled upon the perfect name…
Why TBD.com? Because it “will never be a finished product.” Brilliant. This has to be, in my opinion, the coolest new journalism brand I’ve seen come along in a very long time. Now let’s see if the site, scheduled to launch this summer, will live up to the hype.
