Mashable has the goods on Facebook’s official entry into the local marketing space. The social networking giant is sending window decals to local businesses, along with a letter and $25 in Facebook ad credits. The decals leverage Facebook’s new Like feature and invite customers of the local establishment to express their “Like” with SMS. “Like us on Facebook” the headline shouts.
In the accompanying letter, Facebook tells local proprietors to display the sticker “prominently on your window or sales counter, since businesses that promote their Page off-Facebook tend to see a 20% or greater increase in connections.”
“If Yelp, Google, Fousquare and Facebook all get their way, local business windows will be covered in window decals,” writes Jennifer Van Grove. “Realistically, one decal will prevail and we tend to think Facebook’s more than 400 million userbase and the value of an instant Fan will make Facebook’s offering especially appealing to local business owners.”
