You don’t like them, but apparently you pay attention to them. It turns out that video ads served up during streaming shows perform better than plain old TV ads. That’s according to a new Nielsen study. ClickZ writes:
“The research company conducted over 14,000 surveys evaluating 238 brands, 412 products, and 951 ad executions, and collected data on general recall, brand recall, message recall, and likeability. The results suggest that for each metric, consumers reacted better to ads delivered via online video than they did through traditional TV.”
Even wilder – repurposed TV ads did better than custom-made web video ads. And both performed better than interactive and Flash animation ads. The conventional wisdom is 180 degrees opposite.
