Clear Channel Airports recently announced a partnership with Monster Media, a leading alternative out-of-home media and technology company, to bring gesture-controlled interactive displays to its portfolio of airport locations. Monster Media is known in the out-of-home sector for interactive street level billboards installed on the storefront windows of vacant commercial properties. The video attached above illustrates the high-level of creativity and technological innovation that Monster Media employs in its installations.
Having built unique gesture, touch, and mobile-controlled interactive experiences for an array of top-tier brands, Monster Media is an ideal partner for Clear Channel to expand its airport media offerings. Given Clear Channel’s reach and Monster Media’s technological prowess, the partnership should prove highly successful for both companies.
“Clear Channel is redefining the digital out-of-home advertising landscape with cutting-edge display platforms that deliver greater engagement for brands. Through our gesture technology display, we’re providing advertisers with a new way to deliver truly memorable brand experiences,” commented Toby J. Sturek, President, Clear Channel Airports. “And the appeal extends beyond bringing advertisers’ messaging to life by delivering built-in audience measurement as the displays track gestures.”
“People who thrive on being busy now have something new and productive to do that will keep their minds off watching the clock while they wait,” says Chris Beauchamp, CEO of Monster Media
