- Courtesy of DailyDOOH.com
A team of companies from the digital out-of-home media industry have come together to make digital newsstands in New York City a reality. Led by CEMUSA, the international outdoor advertising company that beat out competitors JCDecaux and Viacom to win New York’s $1.4 billion street furniture contract in 2005, the innovative newsstand effort utilizes a range of cutting-edge digital signage technologies.
CEMUSA and its collaborators, including Show+Tell, Display Devices Inc., and Wirespring, have succeeded in retrofitting a matrix of sunlight readable LCD screens into the traditional poster light boxes of existing newsstands and bus shelters. The soon to launch digital newsstand network uses WireSpring’s enterprise FireCast software for playback and management of digital content, giving advertisers the flexibility to target campaigns based on geography.
Given the steep penetration of location-based mobile services in New York City (as compared to other metropolitan areas), I hope enterprising advertisers will mix the geo-targeting capabilities of digital newsstands with location-aware mobile campaigns via applications like Foursquare and Gowalla.
