Our friend @donlday spotted this paragraph in a Poynter story about the launch of TBD.com by Allbritton, which combines the online presence of its local TV station and cable news network into an aggressive new website:
[TBD GM Jim Brady] said he thinks the partnership will work because the DNA of a television station is closer to that of a website. One thing you never need to tell people on TV, he said, is, “You need to move faster.” He and others also mentioned the numerous ways that the website and TBD’s bloggers can be promoted on TV.
TV newsrooms have always excelled at breaking news, and that same ability to organize and publish at high speed is a tremendous asset for success in local online news. The problem has been, quite frankly, that local TV has been less likely than print to invest in new online ventures. Perhaps if TBD.com becomes successful, other local TV operations may become more inclined to invest in similar products.
Earlier: TBD.com launches with no new ideas, but real action
