Reach Media Group continues to position itself as one of the top companies in the digital out-of-home media sector. In addition to expanding its DOOH footprint via strategic acquisitions, the Kleiner Perkins backed startup is forging lucrative advertising partnerships with network operators in key vertical markets. The company just cemented two national advertising sales relationships with major networks in the healthcare sector.
RMG secured an exclusive advertising sales agreement with Cardinal Health. RMG will assume the national advertising sales responsibilities for Cardinal’s Pharmacy Health Network. Partnering with one of the leading distributors in the pharmaceutical sector will strengthen RMG’s connections with major CPG and healthcare brands.
The Phamacy Health Network is still in its early growth phase. The network counts over 650 locations currently and is set to expand rapidly over the next few years. Cardinal Health is providing capital support to the digital signage network. The in-store media initiative is, therefore, of significant importance to the company’s senior management. RMG is poised to be working with such a strong and committed partner.
“Partnering with a category leader like Cardinal Health and its Pharmacy Health Network enables RMG to deliver the active viewers advertisers are seeking. We continue to believe in the pharmacy environment and this important new relationship with Cardinal Health allows RMG to deliver that same quality advertising impression on a much larger scale,” said Garry McGuire, CEO of RMG.
Beyond the pharmacy end of the healthcare sector, RMG has cemented a deal with Everwell, a leading point-of-care digital out-of-home network. Similar to RMG’s deal with Cardinal, the company is now Everwell’s exclusive national advertising sales partner. With over 1,700 screens in operation, Everwell gives RMG a major foothold in the lucrative point-of-care market. Positioning itself within doctors offices, which embody one of the most fertile grounds for targeted, place-based advertising, RMG is further diversifying its interests across the digital out-of-home industry.
“By teaming up with Everwell, we further advance our ability to deliver the deep-pocketed Baby Boomer audience to advertisers. Connecting with active consumers inside their doctors’ offices will enable marketers to activate this lucrative customer segment at moments of maximum influence,” said Garry McGuire, CEO of RMG. “No other digital out-of-home media company empowers marketers to walk a customer down the path to care while providing meaningful scale.”
With financial backing from one of the most prominent Silicon Valley VCs, Kleiner Perkins, and a management team who has its eyes fixed on strategic growth partnerships, RMG is expanding with speed and efficiency.
