PBS.org relaunch will include locals’ content

PBS.org is revamping its digital offering this month, and it’s taking an interesting approach. According to paidContent, content from the 354 PBS member stations will be integrated into the PBS.org site. That’s certainly opposite from the traditional network/local model, where the network feeds national news to the local site, usually presented as a box somewhere on the local’s page. PBS President and CEO Paula Kerger tells paidContent “The website will enable us to push people more aggressively into the individual sites…” Producing content for the portal will be a challenge for many of the stations, where production staffing is sparse. Kerger says PBS is helping stations build capacity.