A new ad network is launching in Seattle, and it is reaching out across platforms. The Seattle Times and KING-TV are behind The BeLocal Ad Network. Among the 26 partners will be our pals at West Seattle Blog.
Writes Media Buyer Planner:
“The network, focused on local news, will be made up of news sites and blogs. Revenues from (the network) will be shared with the online publishers. The sales teams from both the newspaper and the TV station will work with the community publishers to sell ads.”
This is something we’ve preached forever and it’s great to see the group trying this. The Knight Foundation’s Networked Journalism Project helped fund the partnerships.
