Lost Remote welcomes Paul Balcerak to the ranks
Our ever-rotating panel of dedicated writers has a new face. Please welcome Paul Balcerak to LR Nation. Paul is a multimedia journalist and blogger. By day, he works as a web producer and manages social media for KIRO 7, the Cox-owned CBS station in Seattle; by night, he blogs about journalism and new media on [...]
How WWE has prepared itself for a viral hit
Mashable has a lengthy post about how World Wrestling Entertainment has used social media to engage its fans. Perhaps the most interesting part about WWE’ strategy is that it has somewhat abandoned trying to ensnare people on its website and has instead taken to reaching its tentacles out into the social sphere: The WWE digital [...]
IntoNow redefines TV check-ins by listening to audio
There are several companies that allow you to “check in” to TV shows, but now a startup called IntoNow has launched an app that already knows what you’re watching. Using its own patented technology called SoundPrint, the IntoNow mobile app listens to your TV set’s audio — when you tell it to. Much like Shazam, [...]
Super Bowl TV ads to unleash social media campaigns
If you’re dropping $2 to $3 million on a Super Bowl commercial to generate buzz for your company, you might want to throw in a social media campaign to capitalize on the conversation. That’s what an estimated one-half of Super Bowl advertisers plan to do this coming weekend. Here’s a sneak peek at some of [...]
Anonymous on TV, Al Jazeera reporters still tweeting
The Egyptian government closed Al Jazeera’s Cairo bureau early Sunday, pulled its reporters credentials and blocked the network’s TV signal in Egypt, the network said. “Our staff has packed up our entire office in the downtown bureau and has relocated,” says a producer in an audio report filed here. “We are doing phone interviews. No [...]
Mark Zuckerberg triplets on SNL
If you haven’t seen it yet, or would just like to watch it again…
ABC to relaunch iPad app with TV sync
Last year, ABC launched an iPad app companion to the new show, My Generation (below), that displayed additional content and interactivity in sync with the TV broadcast, even if it was recorded on your DVR. But alas, ABC canceled the show after two low-rated episodes. Now ABC is relaunching the app but with the popular [...]
Networks are paying close attention to social media
Encouraging news came out of Friday’s #TVNext conference in Boston: the networks are paying attention to social media and are working on strategies to merge it with their TV shows. The Boston advertising agency Hill Holiday put on the event at which a number of executives from broadcast, cable and internet networks discussed their social [...]
Al Jazeera English shines as communications cut in Egypt
With social media largely silenced after the Egyptian government cut the Internet and mobile phones, the world is watching (and tweeting about) Al Jazeera’s live coverage. Al Jazeera English quickly became the leading source of live coverage from Cairo — both on TV and a live stream online. “All day today I’ve been watching Al [...]
Would you ‘like’ (or dislike) a TV commercial?
You’re liking lots of stuff on Facebook, why not “like” a commercial you see on TV? Google TV executive Mark Piesanen threw out that idea at the NATPE conference this week, explaining that technology under development by Canoe Ventures could power it. “I’d love to have Canoe-enabled ‘like’ badges, where people vote on commercials they [...]
NYT interviews Egyptian blogger via Skype
It looks like much of Egypt is without internet access at this hour, but earlier the NY Times interviewed Gigi Ibrahim (@Gsquare86), an Egyptian blogger and activist, who’s been sending out a steady stream of tweets from Cairo. And they did it via Skype: Call it “social newsgathering,” a new skill that involves Twitter sleuthing, [...]
TV show sets Facebook goal, promises bonus episode
The TruTV show Operation Repo wants to hit 500,000 likes on Facebook, so it’s issuing a challenge to its fans: hit the number by the end of the season in April, and they’ll produce an bonus episode just for Facebook. The show has 243,622 fans right now. “Sure, 500,000 is a huge number,” the show [...]
Netflix planning ‘extensive’ Facebook integration
First, Netflix began hiring Facebook-savvy engineers. Then they announced they’re “regrouping” around their social strategy with several new products in the pipeline. And this week, Netflix said it has big plans for Facebook: “We’re working on an extensive Facebook integration, which will further the notion of a personal Netflix account. This evolution from household to [...]
There’s no such thing as tweeting too much
CNBC reporter Darren Rovell has published a great list of Twitter golden rules. And everyone may not agree with #9 on the list, “There’s no such thing as tweeting too much.” “I’ve had people tell me that you can only tweet so much before people get tired with you clogging up their timeline. Not true,” [...]
Mobile: The interface matters
Now that local TV is starting to get hip to the possibilities of mobile news, it’s time to look at what can make an app stand out. The best apps are those that take content you have and present them in a new, engaging way. The worst? The apps that just list the stories you [...]
Check out the new Lost Remote Networking
We have started up a LinkedIn group dedicated to networking in this vast industry of ours. At Lost Remote Networking, we’re posting jobs as we hear of them, and we hope you will do so as well. We don’t want to limit this to a “jobs only” venture – after all, we have a jobs [...]
Netflix still skyrocketing just about everywhere
If you wonder why so many entertainment programming and distribution execs are on edge about the rise of Netflix, take a look at how quickly the company’s growth is accelerating, according to new numbers released by the company today: These are new subscribers, not total subscribers, and the 7.7 million last year was double Netflix’s [...]
Social TV is ‘going to be huge,’ says Endemol CEO
Don’t take it from us, but from Ynon Kreiz, CEO of the Endemol group, the largest independent television production company in the world. “Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge,” he told attendees at the Digital Life Design (DLD) conference [...]
