If you happen to be at Rockefeller Plaza in New York, you may see people swinging their iPhones randomly in the air. No, they’re not crazy — they’re looking for virtual objects planted by the NBC Today Show.
It’s all part of an experiment with GoldRun, an iPhone app that lets you track down and collect virtual objects, like this studio camera. Find all seven at Rockefeller Plaza, and you’ll unlock a special offer at the nearby NBC store.
“So why are we doing this? Because we can? Because it’s buzzy? Well, yes, but we also want to engage our viewers in new ways and wherever they are,” explains Bonnie Optekman, VP News Technology at NBC News. “And while this is still a little bit bleeding edge, it appears to be a growing one. So we decided to do a soft launch experiment to see how much people like it.”
You can see a couple photos snapped by NBC staffers here.
(Full disclosure: I work at msnbc.com, which is half-owned by NBC.)
