Encouraging news came out of Friday’s #TVNext conference in Boston: the networks are paying attention to social media and are working on strategies to merge it with their TV shows. The Boston advertising agency Hill Holiday put on the event at which a number of executives from broadcast, cable and internet networks discussed their social strategy. Freelance Journalist Jeff Cutler writes at CBS Boston:
“Julie DeTraglia (VP of Strategic Digital Research at) NBC said her network is paying attention to the social engagement that occurs during TV shows. Specifically (NBC is looking at) tweets that are happening and trending during their broadcasts… Kay Madati (VP of Audience Experience at) CNN said his network is trying to be very aware of the viewers’ experience. (It is looking at) how tweets look on screen (and) what value they add. (It is also investigating) how people can interact and get value from the integration of data.”
Check out the video of the Q&A with DeTraglia via LR Pal Steve Garfield:
(HT to our friend Stephanie Kord-Miller.)
