From ratings to tweets, the Oscars numbers are in
Updated: This year’s Oscars broadcast fell 10% in the ratings over last year, drawing 37.6 million viewers, according to Nielsen. But those numbers are higher than the 2008 and 2009 Oscars broadcasts. Combine those numbers with tweets, and that’s where things get interesting. TweetReach and MassRelevance say 388,717 people sent 1,269,970 tweets about the Oscars [...]
Best (and worst) social media moments of the Oscars
Like we did for the Super Bowl, here’s our list of the top social media moments of the Oscars, TV’s second biggest annual event. And like most big live TV events, Twitter took center stage. “What I like re big U.S. TV events on Twitter is how it reminds me of 70s childhood when everyone [...]
Oscars host James Franco posting on Twitter during show
James Franco just started his own Twitter account earlier this month, and he’s already become the first Oscars host ever to live-tweet during the show. Most of the tweets point to his website, where he’s posting short video clips, from backstage to the stage itself. In one clip moments before walking out on stage, he [...]
GetGlue offers check-in stickers for Oscars
The TV check-in service GetGlue has teamed up with the Academy Awards to award official Oscars stickers. As the show gets underway, visitors to Oscar.com will be able to check in, “the first time a major event has integrated entertainment check-ins onto their website,” GetGlue explains. Of course, you can also check in via GetGlue’s [...]
Community news site to move entirely to Facebook
With increasing competition, the Maryland community site RockvilleCentral.com announced this week it’s going to shift its publishing to Facebook. All of it. “As of March 1, all new Rockville Central content will be found solely on our Rockville Central Facebook page. We hope you will join us there,” wrote Brad Rourke in a blog post. [...]
CNN wins award for World Cup Twitter interactive
CNN just won an innovation award from UK’s Royal Televison Society for its nifty Twitter interactive during the World Cup. Called CNN Twitter Buzz, it displayed images to represent World Cup topics, such as flags for teams. The more tweets about the topic at any given moment, the bigger the image: At its peak, the [...]
American Idol, X-Factor to add Facebook voting
The biggest audience participation show on TV, American Idol, will soon allow viewers to vote for their favorite singers via Facebook. Entertainment Weekly reports that viewers will be able to navigate to a voting page on Facebook, which presumably would let you share your votes with your friends. At the same time, Simon Cowell’s new [...]
Old Navy Teams with Shazam for social commercials
Social commercials were always inevitable — their real coming out party may have been this year’s Super Bowl — but Old Navy and Shazam have teamed up to make a series of commercials that are almost tangible. I first noticed this ad last week during 30 Rock: When you tag the song using Shazam, your [...]
Get Over Your TV Brand: Online is a Different Audience
This is another entry in a semi-regular series on how traditional media outlet brands can build upon original development. There are times with clients when you get on the same page within minutes. Great conversations. Birds of a feather. The conversation always turns to the station/newspaper outlet’s brand. And here is where Brand Marketers have [...]
TBD.com hit with layoffs, to become entertainment site
The grand experiment appears to be over. At least 12 people at TBD.com have been handed pink slips, and the DC news site will be downsized to cover arts and entertainment, according to a report by Washington City Paper. “They’re laying off half the staff,” says a TBD staffer, who asked to be anonymous. “Pretty [...]
From ABC to Twitter, the battle for Oscars ‘second screen’
One of TV’s biggest events airs this weekend, and many viewers — 13.3% of them last year — will be multitasking on their laptops, phones and tablets while they watch the Academy Awards. To capture their attention on the “second screen,” a handful of media companies are launching companion experiences. ABC and the Academy Awards [...]
NBA taps Facebook to power trending topics
NBA.com launched a Facebook experience for the All-Star game this weekend. Called All-Star Pulse, it tracked real-time conversations about the players, stars and brands associated with the annual event. But in a twist — it used Facebook, not Twitter. As far as trending topics go, the NBA.com experience is one of the best we’ve seen. [...]
Briefs: iPad 2, social TV, Philo, Twitter metrics
A few stories worth sharing to start off the week… – Apple will unveil the iPad 2 at an event on March 2nd – (All Things D) – TV industry taps social media to keep viewers’ attention (NY Times) – Philo says traffic “through the roof” by using stars in viewing parties (Venture Beat) – [...]
One Up Jesse Eisenberg at his own social site
On CBS Sunday Morning, a short mention of Jesse Eisenberg’s site, OneUpMe.com, made it difficult to even reach the site for hours. You can get there now, and it’s a funny, fun, engaging site with a simple premise. Eisenberg puts out a setup line and a punchline for an analogy. (Today’s is “She’s like Windex: [...]
ESPN gives social media star Bill Simmons his own site
He’s known as @sportsguy33, the most popular sports journalist on Twitter with 1.3 million followers — even more than @espn itself. So it’s no wonder that ESPN is breaking out Bill Simmons’ page on ESPN.com to its own website. The yet-to-be-named site is described as “about 70 percent sports, 30 percent pop culture, with less [...]
Jimmy Fallon plugs band on TV with QR code
The crazy kids at Late Night with Jimmy Fallon continue to impress. On Wednesday night’s show, Fallon held up a QR code — instead of an album cover — to introduce a band on the show. Here’s the clip: Sure, not everyone has a QR code scanner on their phone (I use “Scan” on my [...]
‘Gosh, I hope it doesn’t make it on YouTube’
That’s what KCBS reporter Serene Branson told her friend the day after her bizarre, slurring Grammy live shot. But by that time, it was rocketing all over YouTube and entertainment blogs, and soon, the national media, with speculation that she had a stroke. Branson appeared on the CBS Early Show this morning (video) to talk [...]
Google rolling out social search across the board
Google has been dipping its toes in social search, but beginning in a few days, your connections with your friends will start impacting your search results in substantial ways. When you’re logged into Google and connected your social accounts, links that your friends have shared will appear higher in search results. Explains Google in the [...]
