THE HOME OF SOCIAL TV

CNN wins award for World Cup Twitter interactive

Posted by Cory Bergman on February 25, 2011

CNN just won an innovation award from UK’s Royal Televison Society for its nifty Twitter interactive during the World Cup. Called CNN Twitter Buzz, it displayed images to represent World Cup topics, such as flags for teams. The more tweets about the topic at any given moment, the bigger the image:

At its peak, the interactive processed more than 13,000 tweets a minute when England played the United States in a group match on June 12. CNN says the page was viewed 700,000 times during the World Cup. It’s still active here, and you can rewind the tweets by day to see the top trends all over again.