Clayton Christensen: How to survive ‘the disruption’
Clayton Christensen of the Harvard Business School, is the pioneer of the economic concept “The Innovator’s Dilemma.” At the Borrell Associates Local Online Advertising Conference in New York City on Friday, Christensen held forth with a keynote speech that taught lessons from history on disruption. Christensen showed how large companies have the “dilemma” of developing [...]
Different strategies, different success stories
Three local media companies, three different strategies. All three are making money. And they’re proof that understanding the market and being responsive to it are at the base of any success story. At the Borrell Associates Local Online Advertising Conference in New York City on Thursday, we heard about these different approaches to selling online [...]
Mobile DTV shows promise, still has lots more to prove
Call it “TV 3.0.” Sandhi Kozsuch does. He’s the director of mobile broadcasting for Cox Media Group and has been a longtime online digital video guy. (And longtime LR pal.) Speaking at the Borrell Associates Local Online Advertising Conference in New York City, Kozsuch, who works with the Pearl consortium that is developing mobile digital [...]
TV Commercials On Your Mobile Device?
Flurry, a mobile app and analytics platform, has announced a new ad platform that will bring TV-like commercials to mobile apps and games, as reported by ReadWriteWeb. From RWW: While initially, a consumer’s gut reaction may be a groan at the thought of an ad popping up in the middle of an intense gaming session, [...]
Shelly Palmer: Innovate or “sunset” your company
You don’t get a more energetic speaker than Shelly Palmer. Yeah, he’s president of Shelly Palmer Media. But he also does a ton of other stuff, including television, books, satellite radio, business development, Emmy Awards… I would list more, but it’s starting to depress me. All of which means the man knows his stuff. And [...]
Why the integrated online mobile strategy is a must
If your plans don’t include mobile, then your plans are not finished.” -Wendy Clark, SVP, Integrated Marketing, Coca Cola Greg Stuart, author of “What Sticks” and CEO of the Mobile Marketing Association hopes you understand one message: “Mobile is the missing link for marketers.” Stuart spoke Thursday morning at the Borrell Associates Local Online Advertising [...]
Research: Mobile is going to take over the local ad market
Kip Cassino, Executive VP at Borrell Associates has some big projections for where mobile advertising is going in the next few years. Speaking at the Borrell Associates Local Online Advertising Conference in New York City, Cassino talked about the disruption taking place online, thanks to mobile. Today, reported Cassino, 15 percent of online ad sales [...]
Guest Post: The need for keeping your focus ahead
Editor’s note: Don Day was a longtime LR blogger who has since escaped our evil clutches and has gone off to take on lots of more exciting media adventures. Don has been known, over the years, to write to pretty upfront, “I call ‘em as I see ‘em” observations. Nothing wrong with that. With the [...]
Want to make money in local mobile? Be the platform.
A local business gets called on 28 times a month for local advertising. That’s nearly every frickin’ day. You think they want to see you come through the door, too? What makes your product special? Well, if you’re helping stores to sell text message ads, you already stand out. Consider some of these numbers: About [...]
To get the money, know the mobile landscape first
What a pain in the ass it is trying to keep up with the mobile market. Just when you catch up to the state of the art, it moves to another state — not even leaving behind so much as a forwarding address. In TV, we’re used to developing one thing (a TV show, a [...]
Oh here’s the money… Borrell Local Online Ad Conference
There are very few people who understand the complexities and potential of the online advertising market the way that Gordon Borrell does. (Disclosure – I have done work in conjunction with Gordon and his group, Borrell Associates.) Through Friday, Borrell and his team are running the Borrell Associates Local Online Advertising Conference in New York [...]
New iPad 2 takes portable video to the next level
Steve Jobs took the wraps off the new iPad 2 today, a faster, slimmer device with a bevy of video features: two video cameras, live chat, full-featured video editing, sync to Apple TV and HDMI out. In short, the best portable video device ever made. To date, the iPad has attracted plenty of attention from [...]
Oh my, Charlie Sheen just joined Twitter
Update: And he just sent his first tweet with a link to this photo. He’s been on every TV screen for days, even streaming live from his backyard on TMZ.com. So it shouldn’t come as a surprise that Charlie Sheen, a veritable sound bite machine, has joined Twitter. At this writing, @charliesheen has no tweets [...]
Facebook rolls out new comments plugin
Moderating comments has often been a struggle for online publishers, and today Facebook has released a major update to its commenting plugin with several launch partners, including the Today Show, Discovery.com, TechCrunch and Examiner.com. You can see the comments live
