A new study by Nielsen reveals where people are using their iPads, and it’s even more evidence that tablets are natural “second screen” devices in front of TV.
As you can see in the pie chart on the left, Nielsen discovered that iPad users spend the greatest chunk of their time (30%) on the device in front of television. Another 21% of the time, iPad users are lying in bed. On the bar graph, watching TV is the most common “situational use” for iPads at 70%.
Compared to smart phones and e-readers, iPads are more TV-friendly, although television also ranks as the top “time spent” (20%) and “situational use” (68%) for smart phones.
For years, consumer electronics makers and interactive TV designers have tried to bring interactivity to the TV set, often with clunky remote controls. But largely because of Apple’s device innovations, “second screen” devices are becoming the more natural route to interacting with television.
(Thanks @jakeacarpenter for the tip!)
