The most socially ‘engaging’ TV networks

Posted by Cory Bergman on May 25, 2011

Yesterday we wrote about Bluefin Labs, which is comparing social media conversations against TV viewing in an effort to reinvent TV ratings around engagement. They ran an analysis for 2011 to date to come up with a top 10 list of the most “engaging” broadcast and cable TV networks:

1. FOX
2. ABC
3. MTV
4. CBS
5. TNT 6. BET
7. NBC
8. CW
9. Cartoon Network
10. Bravo

Clearly, engagement doesn’t always equal ratings, at least by Bluefin’s measurement. For example, CBS is the top-rated network in total viewers, but Fox leads in 18-49 year olds. On the engagement scale, Fox seems to be a natural choice given its highly-talked-about shows American Idol, Glee and NFL football. As for MTV’s strong showing, it has the largest Facebook presence of any TV network on the web.

You’ll also note that networks with shows that attract younger viewers tend to perform better on the engagement chart — not many 65+ year olds are using social media to chat about TV shows, especially on Twitter.

For daily numbers of social activity around TV shows, visit our social TV leaderboard, which measures social media activity, powered by Trendrr.tv.

Filed Under metrics, social viewing

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There is also SocialGuide that does social rankings as well. I’d love to see a side-by-side comparison of the different products.
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meanwhile, netflix busts a move to ANOTHER all-time high of ~$260 a share.
The Unknown Known

Who are they engaged to?
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Fox network really do the right thing I mean its a big hit to them , they always on a top