SocialGuide’s new “Social 100” finished up its first full month in action, and the social ratings service concluded that FOX’s Family Guy (top overall) and VH1′s Basketball Wives (top in prime time) were the most social TV shows for July. FOX was most social network. For the month, SocialGuide mined over 10.5 million social TV comments by more than 2.6 million uniques for over 4,150 unique programs.
The free “Social 100″ is just the beginning for SocialGuide. “In the coming months we look forward to offering a premium service that will give networks, programmers, marketers and research executives deeper data and analysis of the social activity and reactions around their programming,” explains Sean Casey, founder and CEO of SocialGuide.
SocialGuide competes with a new crop of social TV data startups — like Trendrr (which powers part of our social TV leaderboard) and Bluefin Labs — that are measuring social interaction around TV programming.
