Survey: Most TV stations embracing social media
Only the smallest stations in the smallest markets are completely ignoring social media, finds a new RTDNA-Hofstra survey that looked at how TV stations use social media. Over 92% of TV stations large and small are participating on Facebook and/or Twitter (more Facebook than Twitter, as we explain below). But more important, the study found [...]
TODAY Show engages concert crowds on social media
It’s summertime, which means the TODAY Show’s concert series is in full swing, drawing big crowds to 30 Rockefeller Plaza in NY every Friday morning. This year, TODAY producers are putting social media to work more than ever, encouraging the crowd — and the artists themselves — to share tweets and photos. “Our concert fans [...]
CNN announces revamp for iReport tool
In honor of the fifth anniversay of CNN iReport, the 24-hour cable news organization announced that they will be revamping the tool into a “social network for news”, according to Participation Director of CNN Digital, Lila King. “Instead a (network) built around your friends, it’s built around sources and topics you care about and trust,” [...]
TV-style metrics coming to Facebook
For many advertisers, online ad metrics can be confusing, especially when you try to combine the numbers with traditional media metrics. So Nielsen is planning to roll out a new metric based on TV’s “gross rating points” for Facebook and other online ad platforms. Called the “Nielsen Online Campaign Ratings” service, it’s currently in testing [...]
TVGuide debuts revamped ‘Watchlist’ with social ties
TVGuide.com rolled out a revamped “Watchlist” today that aims to take the complexity out of finding your favorite shows across TV, video on demand and online services like Netflix. Watchlist allows you to import your “liked” shows on Facebook (and your favorite actors and sports teams) and add others as you go, resulting in a [...]
Study: Online video reinforces TV viewing
A new study by CTAM (the Cable & Telecommunications Association for Marketing) asked people how they use YouTube, Hulu, Netflix and iTunes in conjunction with TV viewing. – 85% say they’re watching the same or more regularly-scheduled TV – 46% say they’re more engaged with the programs and/or networks – 35% say they’ve visit the [...]
Family Guy, Basketball Wives most social shows in July
SocialGuide’s new “Social 100” finished up its first full month in action, and the social ratings service concluded that FOX’s Family Guy (top overall) and VH1′s Basketball Wives (top in prime time) were the most social TV shows for July. FOX was most social network. For the month, SocialGuide mined over 10.5 million social TV [...]
Viewers can now buy TV shows on Apple TV
Finally. Apple TV has pushed a software update that allows viewers to buy and watch TV shows straight from iTunes. Not only that, but Apple TV will let you watch shows purchased from other devices, too. Until now, you could only rent TV shows, thanks to the Apple TV’s memory limitations. But the new iCloud [...]
New connected TV set is powered by TiVo
TiVo learned long ago that it couldn’t gain market share by just selling its own boxes. So now, TiVo is powering an Insignia TV set — the first ever TiVo connected TV. And here’s the most interesting part: it’s not a DVR. That’s right, the new connected set features TiVo’s user-friendly interface and access to [...]
New Discovery apps take Shark Week fans up close
Discovery has launched its first “second screen” experience, and what better time than Shark Week? The cable network has updated its iPad and iPhone apps with content and conversation synched in real-time to the broadcasts, airing all this week. It’s also launched a Shark Week Live section with the same co-viewing experience online. Users can [...]
Optimizing posts in the Google Plus stream
(Editor note: Welcome Kim, Lost Remote’s new contributor!) As the grand-daddy of SEO, it seemed only fitting that Google would come up with some sort of tricky algorithm for populating Streams. But for now, they seem to have chosen the simplest possible method: listing posts in mostly chronological order (an improvement over the first week [...]
