“Our goal is a Roku in every home,” said Roku CEO Anthony Wood, and today the company announced a stylish low-cost player called Roku LT that will retail for $49 a pop. The new Roku will have Netflix, Hulu Plus, Amazon Instant Video, Pandora and HBO Go.
“We expect the Roku LT will be everyone’s favorite Holiday device,” Wood says, and we expect they’ll sell a big batch of the mini-devices.
HBO Go is a new addition to the Roku family, allowing viewers to watch more than 1,400 titles right on their TV sets. Just like HBO Go online and mobile devices, you’ll need to be an authenticated HBO subscriber via a cable or satellite service. This rounds out Roku’s service to provide a rather healthy amount of plug-and-play on-demand content for TVs everywhere, even for lower-tech households.
