Media companies worst at answering Facebook questions
Wow, here’s an eye-opening study by eConsultancy, which looked at the response rate across different industries to questions posed on their company Facebook pages: Ouch. Media companies respond about 1% of the time, while the Telecom industry — the best in the study — answers just north of 25% of the questions. “If you want [...]
Follow NBC’s ‘Grimm’ on Twitter for early premiere
NBC’s new drama “Grimm” will premiere on October 28th, but fans who follow the show’s Twitter account now can watch it two weeks early. The network is starting to direct-message followers of @NBCGrimm with a code to unlock the premiere video clip on NBC.com. This approach to exclusive content is becoming a more common occurrence [...]
Hulu not selling to pursue ‘even greater success’
After shopping itself around, Hulu has decided to stay put. Statement: ”Since Hulu holds a unique and compelling strategic value to each of its owners, we have terminated the sale process and look forward to working together to continue mapping out its path to even greater success. Our focus now rests solely on ensuring that [...]
L.A. Dodgers push second screen with ‘Social September’
The Los Angeles Dodgers just wrapped up what may be one of the more ambitious social media projects by a professional sports team in 2011. Social September was a full month of events and promotions geared toward giving back to the team’s fan base via social media. “Social September was a month-long initiative designed to [...]
What TV viewers are doing on their tablets, smartphones
Nielsen released a new study today that drills down on how tablet and smartphone users engage with their devices while watching TV. Roughly 40% of tablet and smartphone owners are using their devices daily while watching TV — that number jumps to 70% for tablet users “several times a week.” These are big numbers that [...]
How Synacor is helping MSOs provide TV Everywhere
HBO Go is now becoming a powerful tool for Time Warner to both hold onto existing customers and attract new ones. Even Roku announced they’d be offering an HBO Go Channel. Comcast’s Xfinity offers streaming content and Turner even recently launched a huge ad campaign to “educate viewers,” about Turner Entertainment’s offerings for TNT and [...]
Condé Nast’s launches Entertainment division for original television, film and digital content
Condé Nast has announced that they’d be launching an Entertainment Division with Dawn Ostroff, the former head of the CW Network (responsible for launching Gossip Girl, Vampire Diaries and more) as the leader. In this newly created role, Ms. Ostroff will be responsible for the development, creation, production and distribution of original television, film and digital [...]
Does social media drive TV ratings? Yes, finds study
It’s one of the most-asked questions around social TV: social media is great, but does it drive ratings? Yes, according to a new study by NM Incite, a Nielsen company, which breaks down the numbers by audience demographic and a show’s seasonal cycle (premiere, midseason or finale). The study found a “statistically significant” connection (proof!) [...]
Inside look at ABC’s massive Pan-Am launch
One of the most hyped-up shows of the fall is ABC’s Pan-Am, the hour-long 1960s drama about the lives of the stewardesses and pilots who once made travelling on a plane similar to the way the rich wined and dined on cross-atlantic ships like the Titanic. Since Comic-Con in July, excitement around the show’s premier proved [...]
Roku rolls out $49 player, adds HBO Go
“Our goal is a Roku in every home,” said Roku CEO Anthony Wood, and today the company announced a stylish low-cost player called Roku LT that will retail for $49 a pop. The new Roku will have Netflix, Hulu Plus, Amazon Instant Video, Pandora and HBO Go. “We expect the Roku LT will be everyone’s [...]
Inside look at Discovery’s first live co-viewing event
Discovery premiered “Penn & Teller Tell A Lie” on Wednesday night, and the show (hosted by the aforementioned iconic magicians and entertainers) challenges viewers to identify which of the stories featured is true and which is a lie. In honor of the premier, Discovery has updated their successful apps (available for iPad, iPhone and web [...]
Breaking: Analysis of Twitter media’s fall TV picks
About an hour ago, @TwitterMedia, tweeted a “Fall TV (staff picks)” who to follow list. The list, which they later tweeted “is not in any order,” lists 198 handles, a combination of official show accounts, writers, producers and actors. Most of the accounts wear the coveted blue and white verification symbol, but not all. This [...]
Exclusive: How a tweet gets on TV by Mass Relevance
We’ve written about Mass Relevance around NBC’s The Voice, the BET Awards and they’ve even inked a cross-brand partnership with MTV. Mass Relevance CEO Sam Decker has share a detailed infographic with Lost Remote detailing how “the best tweets get from Twitter to TV”. “We created this because there’s a lot of confusion and fear [...]
Facebook and USA Today team up for Superbowl ads
The Superbowl is already in the air and it seems like social data is going to be a big determinant in which commercials are the best. USA Today and Facebook announced a partnership to power the newspaper’s 24th Annual Ad-Meter. For the first time ever, consumers everywhere will have a voice in deciding the winner [...]
TV journalists you can subscribe to right now
Updated: Facebook’s Subscribe button is giving journalists a new way to connect with viewers. And while it’s still rather new, there’s a growing list of subscribe-worthy broadcast journalists. Here’s a quick round-up for your clicking pleasure… Network TV News… Erin Andrews – ESPN Ann Curry – NBC News Mark Glaser – PBS Miles Doran – [...]
Social TV data company raises $20 million
As we’ve written before on Lost Remote, social TV is all about the data. And this week Networked Insights, a company that provides “analyzes social data to uncover trends and consumer engagement opportunities,” announced $20 million in series B funding from Goldman Sachs. Last week at OMMA Global, CEO Dan Neely gave a presentation to [...]
ABC News inks partnership with Yahoo News
The top news site on the web, Yahoo News has teamed up with ABC News in a strategic online alliance that will make ABC the premiere news provider on the portal (promo video). The most visible element of the partnership is the launch of a new site, GoodMorningAmerica.com (which resolves to gma.yahoo.com), an online experience [...]
