The gushing critic quote has been a staple in TV promos for new shows and movies for years. First, they highlighted newspaper columnists and TV critics. Then they expanded to bloggers, some of which cranked up the positive reviews in the hope their quote would get a little screen time. And now, NBC has included tweets.
After all, everyone’s a critic on social media, and why not glean the best tweets for some splashy TV quotes? NBC did just that with its promo of Grimm that began airing after the show’s premiere on Friday night. Here’s one of several that appeared in the spot:
In this case, the “OMG” originated from this tweet sent to @NBCGrimm:
And @whoisthere14 was able to watch the early preview by following @NBCGrimm, which triggered a direct-message with a secret code to unlock it (earlier story). Smart. Everyone understands that critic quotes aren’t scientific, and by putting some of the shows most die-hard fans’ Twitter accounts on the air, it only fans the social flames. (Thanks @donlday for the tip!)
