The second Social TV Summit, organized by Andy Batkin, kicks off tomorrow (Wednesday) in NYC. Lost Remote (myself) will be there covering the event, and we will be streaming the live conference here on LostRemote.com like we did for the sold-out event this past summer in LA (this one’s also sold out).
ClipSync and GetGlue are the two sponsors, an indication that a social TV industry of a handful of startups, is starting to expand, mature and spend on the community that matters most to them. Three major social platforms will be presenting tomorrow and here are a few questions we’re curious to see if they’ll answer:
Facebook:
Kay Madati, Entertainment Strategy Lead, Global Customer Marketing, for Facebook and Andy Mitchell, Strategic Partner Development, Media for Facebook will be keynoting. With Hulu, Netflix, Slingbox and more opportunities to stream TV coming to the behemoth social platform it will be interesting to hear their future plans for TV. Will Facebook try to encourage more public content through the subscribe feature? Will they adjust their terms of service to make it easier to put Facebook posts on TV? Do they see Twitter as a competitor?
Twitter:
Chloe Sladden, Director of Content and Programming for Twitter will be the afternoon keynote. Sladden’s team of TV evangelists have gone above and beyond to get tweets on TV. While there are many more Facebook users than Twitter users, most demographics at least know what Twitter is since, hashtags, handles and more continue to appear throughout linear programming. What’s in store for 2012 for Sladden’s team? Will Twitter try to produce any original programming with their partners? Will they launch video components to their service?
YouTube:
In the afternoon Laura Lee, Director/Head of East Coast and Canadian TV/Film Partnerships for YouTube. YouTube has just rolled out a ton of their original programming, they’re ramping up Google TV and have hopes at owning some kind of primetime online. But how does this fit into linear TV models? Are networks more scared of YouTube or are they excited to use them? Will networks one day build relationships with YouTube like they do with MSOs or will YouTube simply be a video platform to upload sneak-peaks of content that will eventually be on linear. More importantly, how can YouTube become more social? What’s the relationship between YouTube, Facebook and Twitter?
