Well, perhaps this isn’t a big surprise, but last night’s Victoria’s Secret Fashion Show on CBS dominated the Trendrr social TV charts for the night, outpacing the next closest show, Glee, 3-to-1. Turns out, CBS offered social integration in the show’s very popular live stream along with some high-powered social promotion.
The Pink Carpet live stream began an hour before the broadcast with a running social stream that let users simultaneously post to Facebook or Twitter. Beyond CBS’ own promotion, Victoria’s Secret plugged the event on its Facebook account (15.8 million fans), with a big splash page and countdown. And during the show, @VictoriasSecret (322K followers) live-tweeted the event.
Surprisingly perhaps, Trenddr’s data found that the social TV audience for the show skewed 66% female. On the ratings front, the show turned in its best performance ever, jumping 35 percent over last year’s event with 4.6/11 in the demo and 10.3 million total viewers.
Which goes to show — other than the obvious fact that scantily-clad models are always a draw — that a big clothing brand with its own social influence is a substantial marketing asset.
