As 2012 is upon us, it’s very fun to see that the leading social TV data analyzers are proving fun and insightful infographics. Brooklyn-based SocialGuide, who will be rolling out a new analytics product soon, has put together a year-ender graphic with the most social TV and movies of 2011:
A few nuggets we pulled from the infographic:
- FOX’s mix of sports and reality/youth oriented programming puts it in a social leadership position.
- The X Factor stands out in the “most social series” list as the only only program that is not aired on most days of the week. (e.g. 106 and Park is M-F, SpongeBob is on sometimes 8x a day)
- Regular season primetime NFL games are socially on par in with the NBA Finals, and more social than World Series games. Add #Tebow effect from Bears vs Broncos and afternoon Sunday NFL game becomes a top social TV event for the year.
- 79.5% (448,933) of Bears/Broncos comments were Tim Tebow related.
- Twilight & PA3 smash box office records & social movie records.
- Monthly comment growth was 122% - this in just 7.5 months. 2012 will be huge.
