About Us
Back in 1999, Lost Remote began blogging (it wasn’t called “blogging” yet) about how technology will revolutionize the television industry. From DVRs to TV websites, we urged media companies to invest in new ideas and abandon the status quo.
Fast forward to 2008 and the new battleground: the local web. Pure plays like Google are going head-to-head with TV stations and newspapers for local online and mobile ad dollars. As you can see by the Borrell Associates graph, the pure plays are dominating local advertising (2007).
So we’ve refocused Lost Remote on local TV and the battle for the web. As advertising dollars shift away from traditional media, it’s critical for local media companies to be armed with the latest ideas and competitive intelligence to take on the portals, city guides, internet yellow pages, local directories and other pure plays.
Because that’s the competition — not the TV station across the street. And the future of local media information companies is riding on it.
All of our bloggers have “real jobs” in television, newspapers or the web. Cory Bergman is Lost Remote’s founder and editor, and he has 20 years experience in TV and online media — nearly all in local. He’s now the director of business development at msnbc.com, a joint venture of NBC Universal and Microsoft.
We’d like to thank our employers for their openness to allow us to blog about the business on Lost Remote. We’d like to be clear that we’re expressing our own opinions on the site — not necessarily those of our employers.
If you have a comment or story idea, click here to send it to us. If you’d like to advertise on the site and reach thousands of local media-technology readers, contact Federated Media.
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