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Things Viewers Never, Ever Say
(So Why Are You So Obsessed With Them?)

By Steve Safran
EXECUTIVE PRODUCER, NECN; MANAGING EDITOR, NECN.com

STILL PRODUCING to impress other producers? Well, knock it off. The arguments we get into - real, loud arguments - over stuff we think is important are just stupid.

We seem to think too many packages in a newscast presents a sign of weakness. We think viewers will stay put in the morning if we write a clever enough tease. We're certain a plug for a report at 5pm will make the 6am viewers take note. Do you really believe this? Or have you done it so long that it's just "what you're supposed to do?"

As Lost Remote discusses ways to change the news, the following are things viewers never, ever say or think. Keep the list handy by your computer when you're fighting with your EP over "flow"...

 

"Why did they put that story in A5 instead of A4? I think it would have flowed better."

"Margaret! They're going to give me the details of that man wanted in the downtown robbery. Get me a pen!"

"The police want MY help in solving this crime? Cool!"

"One person was slightly injured in that accident? Good thing they had a helicopter there."

"To hell with my 7:14 train! The news has a report on dangerous puddings coming up that I won't want to miss!"

"That thing that happened half a world away? I hope this local newscast tells me if it could happen here."

"I'm glad this news station knocked on that neighbor's door next to where the shooting took place."

"Good thing they ran that VO of people putting on seatbelts during that seatbelt law story. I had no idea what seatbelts looked like."

"Wait. They have locators of the house where a stabbing was yesterday that injured a 16 year-old male? Alright!"

"Hmmm... they went: package, VO, package, SOT. Wouldn't it have been so much better if they had gone: package, VO, SOT package?"

"They're leading with the same story at 5:30 as they did at 5? Booooooring!"

"I'm only going to watch the helicopter station from now on."

"Surely the helicopter is the ultimate sign of the greatest news station."

"Oh, they're LIVE at the State House. Well, alright then. There was no way I was going to believe a pre-packaged story about the budget."

"Can they make the logo on the side of that helicopter a little bigger?"

"No, I HADN'T recalled that Action News first told me about this story last week. Thanks for the reminder!"

"I'm glad they referred to him as 'the Pontiff' on the second reference and 'John Paul the Second' on the third reference. I would have been bored if they just said 'The Pope.'"

"It's gonna snow/be hot/be very cold? I sure hope they'll tell me what to do with my pets and elderly. I have no idea."

"Wait! Wait! What happened to the anchor I'm used to watching! He's not there tonight! Is he dead? Oh, thank God... he's on assignment."

"TEAM Coverage? Now I'm watching!"

"Remind me - can Halloween be dangerous for my kids?"

"Remind me - should I wear sunscreen when I go out this summer?"

"Remind me - are there benefits to drinking wine?"

"Remind me - can I get an update on this crap tonight at 11 only on your station?"

Keep it handy. And, if you want to keep producing the same clichéd junk over and over, just reverse the title to "Things I'm SURE the viewers are saying."

Read part two of "Things Viewers Never, Ever Say"

Thoughts? Email Steve at ssafran@necn.com.

 

 

 
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