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Wireless webcams (on your chopper?)
7/27/00
One
look at the success of Big Brother, and we're quick to realize that
webcams can drive some serious traffic.
 And
now there's a new webcam by Pentax that's a computer and camera
all in one. Just feed the VersaCam
some power and slip in a wireless modem (in its PCMCIA Type II interface
slot) and you're off and running.
Today's
wireless modems are kicking out some serious bandwidth. Ricochet,
for example, is expanding to 128kbps. The choppy "video"
of the past is becoming a lot more fluid.
Since
the camera is just a little bigger than a human hand, the implications
are tremendous. You can put it just about anywhere. In fact, you
can carry it with you. And best of all, it's really inexpensive.
I
haven't tried this, but what about mounting a couple VersaCams on
your news chopper? How about one in the cockpit and one of those
rear-mounted jobs?
As
long as you stay within the modem's coverage area (and not fly too
high), viewers can jump on their computers to check out what Sky
Bird Attack Chopper 7 is up to. Do you think that will drive traffic
to your site? (Hell yes).
The
only downside, of course, is when your competition keeps logging
on to sneak a peak at what you're covering.
That's
just the tip of the iceberg. You can rotate some cameras (appropriately
branded, of course) around interesting places of business in the
market. A rock-climbing gym, for example. Then follow up with a
"unique value proposition" that includes the webcam and
some online advertising.
Hmm.
Did I detect some revenue?
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