David Weinfeld
Google’s Groupon acquisition to benefit DOOH media
The biggest news in the technology and startup communities over the last few days has been Google’s rumored acquisition of daily deal site Groupon. The numbers being thrown around for the purchase price are huge, to say the least. The figure that I believe to be correct is $5.3 billion with a $700 million earn [...]
Clear Channel Outdoor launches new sales unit to serve growing OOH market
Outdoor advertising is beginning to get the attention that the medium deserves. Innovations in digital signage and the advent of new measurement tools are positioning the outdoor advertising market to seize a larger share of overall ad spending. Greater resources are being committed to digital out-of-home executions. Digital signage networks are expanding across a range [...]
Anti-Google ad running in Times Square
What do you do when you disagree with the privacy policies of one of the largest companies in the world? In the case of Consumer Watchdog, a non-partisan public interest group that runs the website “Inside Google,” you purchase advertising space on a 540-square-foot digital billboard in Times Square. Consumer Watchdog describes its “Do Not Track Me” [...]
Disappointed by new Apple TV?
I sure am. I woke up yesterday morning excited about the potential announcement of a next generation Apple TV device. Following Apple’s launch event, I was psyched about the addition of front and rear-facing cameras to the iPod Touch, but I was less than thrilled about Apple’s vision for the future of television. As far [...]
Reach Media Group goes Out-of-Home with Cardinal Health and Everwell
Reach Media Group continues to position itself as one of the top companies in the digital out-of-home media sector. In addition to expanding its DOOH footprint via strategic acquisitions, the Kleiner Perkins backed startup is forging lucrative advertising partnerships with network operators in key vertical markets. The company just cemented two national advertising sales relationships with major networks in the healthcare [...]
Will LA Fitness members benefit from media deal?
LA Fitness recently entered into a media partnership with Zoom Media & Marketing, one of the largest companies in the fast-emerging digital out-of-home sector. LA Fitness joins Zoom’s Digital Fitness Network, which, according to Nielsen, reaches over 30 million adult viewers per month. With over 330 locations across the United States and Canada, LA Fitness increases [...]
Why Foursquare and Gap needed digital signage
Foursquare ran an exciting promotion on Saturday. If you checked in at any Gap location via Foursquare, you received a 25% discount on your entire purchase. The offer was one of the largest to date open to all Foursquare users. Most discounts of that size, which are rare to begin with, have been for Mayors [...]
Yahoo partners with Gannett for local advertising push
Even though Yahoo has a lost a significant amount of its luster over the last decade (picture steel rusting in a 10-year rain storm), the online company is still fighting for market share. On top of the company’s recent acquisition of Associated Content, a content production platform for semi-pro freelancers, Yahoo announced this morning a [...]
Local paper charges readers to browse obituaries
Fresh on the heels of a story posted by my LR colleague Cory Bergman about paying fees to leave online comments, is news that a local paper in Pennsylvania is charging readers to view death announcements. The obituary section of LancasterOnline.com now has a paywall. LancasterOnline.com, the online news affiliate of Lancaster Newspapers Inc,. launched the [...]
Pennsylvania highway signs to get Times Square treatment?
California isn’t the only state that thinks digital out-of-home media could solve budget problems. Fresh on the heels of news that California was aiming to launch a digital license plate advertising network, the State of Pennsylvania announced its plans to bring advertisements to electronic highway signs. Pennsylvnia has joined California and Florida in asking the federal government [...]
Clear Channel welcomes student designs to Times Square digital billboard
Six high school design students are getting the opportunity of a lifetime thanks to Clear Channel Outdoor. As part of a contest through the mentoring program Create! Don’t Hate, the students’ designs, which focus on the theme of tolerance, are being featured on Clear Channel’s “Spectacolor HD” digital billboard in Times Square. I must commend Clear Channel [...]
Foursquare stars in new History Channel commercial
With a cool $20 million in the bank, the team at Foursquare is flying high. Company CEO and Founder, Dennis Crowley, even found time to grab a plane to South Africa to catch some World Cup action. It’s probably easy to imagine how amazing this holiday weekend will be for the folks at Foursquare. Fresh Funding? Check. [...]
Digital Newsstands Heading to New York City
Courtesy of DailyDOOH.com A team of companies from the digital out-of-home media industry have come together to make digital newsstands in New York City a reality. Led by CEMUSA, the international outdoor advertising company that beat out competitors JCDecaux and Viacom to win New York’s $1.4 billion street furniture contract in 2005, the innovative newsstand effort utilizes a [...]
Ticker Free Day: Fighting Digital Signage Ticker Abuse #tickerfree2010
Stock tickers, RSS tickers, breaking news tickers, and their streaming brethren crowd digital screens across the world. With each horizontal pass, tickers strangle digital content. I came up with an idea that I want to share with the Lost Remote community; an idea so revolutionary that it could change the world forever! (not really, but it could [...]
5 reasons why California’s digital license plate ad network will never materialize
Major technology news came out of the state of California on Monday. A sitting U.S. Senator is backing a digital initiative that would impact every driver registered in California. When I first read about it, I legitimately thought it was a ruse; a belated April Fools joke courtesy of the state that appointed Arnold Schwarzenegger as governor. After [...]
Clear Channel Outdoor honors John Wooden with digital billboard campaign
Clear Channel Outdoor is honoring John Wooden, one of the greatest basketball coaches of all time, by sharing his thoughts (“Woodenisms”) with motorists across the state of California. The outdoor advertising company has developed a pro bono DOOH campaign of “Woodensims” as a tribute to the recently deceased coach. Clear Channel is using the digital out-of-home campaign to thank Coach Wooden, [...]
Email newsletter Thrillist heading to the iPhone
It just so happens that both of my posts today are about media companies extending their content to the iPhone. In both cases, mobile supports each organization’s focus on providing top-tier content and information to its users at the right time and place. Thrillist, is one of the hottest email newsletters amongst the young, affluent male set. The [...]
TargetCast Networks going mobile with iPhone app
TCN Media, the sales and marketing solutions division of TargetCast Networks, announced that it’s launching the company’s first iPhone application to support its expanding reach across the digital out-of-home media sector. As an operator of digital place-based media networks in major casual dining and fast casual restaurant chains across the country, TargetCast has the footprint [...]
