Mark Briggs
Good reading on Good Friday (not all iPad-related either)
It took a little extra effort, but I was able to crank out a quick roundup of intersting links that are not 100% iPad related. Personally, I’m going to try to wait before picking up the new device. (I’m the loser who bought the $600 iPhone when it came out, so I’m not anxious to [...]
GateHouse launches RadarFrog: Affiliate marketing at a local level
Will readers pay for news online? That’s so yesterday. The new question is: will an online audience pay for access to special deals? Today GateHouse launched RadarFrog, a clearinghouse of deals, special offers and other shopping promotions it will cross-market with its hundreds of community news brands. A premium membership for $9.99 a month entitles [...]
Lasso looking to bring real-time, social web to local ads
Some of the hottest new companies in local advertising aren’t using technology that is all that new. Groupon, for example, attracted $30 million in funding based on a simple once-a-day email that is powered by a direct sales force. But that doesn’t mean that innovation isn’t happening. Companies like Paper G are using technology to [...]
UNC taps Baltimore Sun editor to lead new experiment
The University of North Carolina at Chapel Hill announced an ambitious new project this week, transforming part of its J-school into a research center that studies products, audiences and communities that form around the news. The school tapped Carolina alum Monty Cook, senior vice president and editor of The Baltimore Sun and baltimoresun.com, to lead [...]
1Cast brings video aggregation to local markets
Aggregation is among the hottest buzzwords on the Internet today, right next to “real-time” and “location-based.” To this point, it has primarily meant text and images. Now, here comes video. Positioning itself as Hulu for news video, 1Cast provides streams (aka “casts”) from a growing lineup of content partners through revenue-sharing deals (thus avoiding the [...]
Monday morning links
Making the rounds through my RSS feeds this morning I stumbled across several links of interest to local media crowd. Happy reading … Bernstein: Broadcasters Once Again Have a License To Print Money (paidContent) Foursquare, Gowalla Get the SxSW Bump (GigaOm) Perry Evans’ New Thing: Groupon-Like Closely, Inc. (Local Onliner) Superpages.com to Broadcast Coupons on [...]
SXSW: The iPad is better than print
Do you still run into people who tell you they like reading a newspaper or magazine or book in print vs. digital? The iPad is about to change that. Scott Dadich, creative director at Wired magazine, says Wired measures reader engagement in hours, not minutes like online. And that allows for higher ad rates. It [...]
SXSW: Obligatory celebrity party photos
SXSW Interactive is all about the parties, so I feel obligated to post a few bad party pics from my iPhone. Here is Foursquare founder Dennis Crowley, who did not offer any details about who owns his code, and Anna Robertson from Yahoo hanging out at the Mashable party Sunday night. And here’s Gist founder [...]
SXSW: Highlights from online news of tomorrow
The power of the human link, all that traffic that comes from Twitter and Facebook for example, will drive the new economy for news more than pay walls set up by Rupert Murdoch and the Associated Press. That was one of the key observations by Jeff Jarvis from panel called Online News of Tomorrow http://my.sxsw.com/events/event/688 [...]
SXSW: Mirror worlds are the next web, may redefine local
Mok Oh, Founder and CTO of Everyscape, says mirror worlds are the next web and his company is positioning itself to be a part of this coming goldrush. What are mirror worlds, you ask? It’s a direct representation of our actual world replicated in the digital world. He pointed to Google Earth as the best [...]
SXSW: Work smarter, and more social media strategy
Jason Fried and Erik Qualman anchored a packed morning at the Day Stage for book readings at the South by Southwest Conference in Austin this morning. Fried, CEO and co-founder of 37 Signals, likes to dish out straight talk on business. So much so, he wrote a book about it, called ReWork. He highlighted some [...]
SXSW: Social media marketing for business
Chris Winfield (@chriswinfield) kicked off a packed breakout session at the South By Southwest Interactive Conference in Austin by promising to not mention Facebook and Twitter. Easier said than done. The “T word” and the “F word” (no, not that one) were mentioned numerous times but Winfield and fellow presenter Tony Adam (@tonyadam) did offer [...]
Links and notes: SXSW local edition
Taking a break from packing and preparing for the SXSW Interactive conference and I thought you would find these links interesting. I’ll be blogging and tweeting (@lostremote) from SXSW starting Friday and will be looking for insights and new developments that will have an impact on local media. Speaking of “South-by” – if you plan [...]
Facebook location sharing could impact local advertising
Don’t tell me you couldn’t see this one coming: Facebook will begin allowing location-based status updates as early as next month, according Nick Bilton’s report on the Bits Blog. The plan, apparently, is to unveil the feature at f8, the company’s annual developer’s conference. While the move will initially be seen as Facebook’s attempt to [...]
Lessons to learn: how the iPad will impact local media
With news that Apple’s iPad will go on sale in less than a month, it’s time to get serious about sizing up the opportunity this new device presents to local media companies. There are more questions than answers at this point, with regard to the device’s overall impact, not just what it might do to [...]
It’s time to stop ‘demonizing’ aggregation
Much has been made by mainstream media about the evils of aggregation. The ability to serve headlines to content that was produced by someone else has been held up as exhibit No. 1 for how legacy news companies are at a disadvantage when competing with pureplay (web-only) enterprises. The fact is, aggregation existed long before [...]
Targeting Baby Boomers, the ‘forwarding generation’
Media companies have long been focused on attracting younger audiences, and rightly so. But what about the most powerful generation (in terms of spending)? Yes, the Baby Boomers are aging, but they are also becoming more digitally savvy while migrating away from traditional media. Almost half of those Boomers regularly maintain a page on Facebook, [...]
Recognizing the local mobile real-time social web
I’ve been saying to anyone who will listen that mobile is – by definition – local. This is aimed at helping local media companies and journalists connect the dots and understand that what is happening today on iPhones and Blackberries is not frivilous (just because it’s called Foursquare or Gowalla). John Battelle sees that in [...]
What you need to know about location-based services
Location-based services (LBS) still represent a wide open business opportunity, but will merely be a key feature for solid business models and be fully taken for granted in a few years. Those were some of the key takeaways from last night’s forum on LBS sponsored by the Northwest Entrepreneurial Network and held at Seattle University. [...]
What is advertising today? Telling stories and engaging consumers
Deb Morrison doesn’t mince words when it comes to innovation in advertising. Or any other topic for that matter. As the Chambers Distinguished Professor of Advertising at the University of Oregon, Morrison is excited and optimistic about the evolution of all forms of communication – from advertising to journalism – but has little patience for [...]
