Natan Edelsburg
Univision announces social video network UVideos
As the upfronts roar on, Univision (they reach 97% of Hispanic households in the US) is the latest TV brand to make major digital and social announcements. The network announced today at their upfront the launch of UVideo Digital Network and a brand new social experience with Facebook. We interviewed Kevin Conroy, president of Univision Interactive Media and Enterprise Development about the big announcements.
Peter Rice on social TV at the Fox upfront
We’re in the midst of upfront week, and more than ever before social TV is at the focus of the rhetoric being carved out for TV advertisers. Fox President of Digital David Wertheimer told us that there wouldn’t be any big product announcements about social TV at their upfront. Instead, confidence in leadership as the number one TV network was explained through the importance of social TV. Here’s how Peter Rice, Fox Broadcasting’s Chairman of Entertainment described how…
Which new NBC shows will be a hit?
We don’t need to tell you that NBC is invested in social TV. They recently had an entire NewFront dedicated to digital and social that we covered in depth. Monday’s NBC’s traditional upfront took place where they revealed their new programming. Networked Insights (NI), who announced an upfronts partnership with IPG Mediabrands in the fall, provided Lost Remote with their predictions on what brands should and shouldn’t buy among the new content.
Interview with Mark Cuban on social TV and HDNet’s ‘Bikini Barbershop: Jersey’
Mark Cuban has been investing in the TV business since he began his career as a tech entrepreneur when he became a billionaire through the sale of broadcast.com to Yahoo!. Over a decade later he continues to invest in the space, most recently with Flingo one of the social TV companies we write about often.
How FOX is the most social TV network
On the eve of Fox’s annual upfront, we spoke with David Wetheimer, the president of digital for Fox, who was also featured in a recent USA Today social TV story. The past year has been a defining one for the network’s social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching “Touch,” the first ever global social launch were just among their many innovations.
An interview with Aereo CEO Chet Kanojia on social TV
A few months ago, Aereo debuted in NYC, a Barry Diller-backed technology company that allows you to access broadcast television via iPhone, iPad, Apple TV and Roku for $12/month. The idea of bringing linear broadcast to your devices and surpassing an MSO is pretty big and disruptive. Like Napster, BitTorrent and other technology companies attempting to innovate and disrupt…
Fox News’ Jay Wallace on how ‘America Live with Megyn Kelly’ is leveraging social media
The election season is here, and TV news channels are feeling the heat leverage social media to gain an edge in coverage and help drive ratings. This past month, the Fox News Channel (FNC) saw a tremendous increase in linear ratings. The highlight of this increase was led by “America Live with Megyn Kelly.” The show’s ratings jumped up “30% during the 1pm hour and up 35% during the 2pm hour” for the 25-54 demographic…
Robert DeBitetto and Nancy Dubuc on social TV at the A+E Networks upfront
Last night media buyers poured into the Tent at Lincoln Center, a beautiful venue on Manhattan’s Upper West Side to witness the A+E Networks upfront. HISTORY, Lifetime and A&E were the center of the evening with highlights on both returning and new programming. Not surprisingly A+E made sure to highlight their social footprint. We spoke with Robert DeBitetto the President and General Manager of A&E Network and BIO…
Highlights from AdAge’s Social TV event in NY
After navigating through the beast that is NYC’s midtown Hilton to the third floor, the social TV industry packed into a large ballroom as AdAge put on their social TV conference with brands and networks presenting what’s working, what’s not and what the future of the social TV industry will be….
Inside look at HISTORY’s success on social media [interview]
Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil “what’s next” for the coming year. We’ve recently written about HISTORY’s Top Shot game and we’ve previously written about A&E’s social game for their hit “Storage Wars”. Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show….
Behind the scenes with ‘The Voice’ and its social media strategy
Last year we wrote about NBC’s “The Voice” and how they created the new gold standard for social TV production. We spoke with Andrew Adashek, the digital producer from Mark Burnett Productions (who now works for Twitter Media), about the impressive ways NBC and his team united to incorporate social into every part of the show. For season two, (the finale airs tonight) the team behind The Voice would have to find new ways to innovate and continue to provide outlets for the dedicated fans…
Live ESPN programming comes to Xfinity app
With the NBA playoffs underway, the MLB season heating up and the summer nearing, Comcast and Disney have announced that live ESPN will be available to Xfinity subscribers via the WatchESPN app. The streaming will work on iPhones, iPads and iPod Touch devices as well, according to their release. This is a big step for the idea of TV Everywhere and a step…
Inside look at the new ‘Oxygen Connect’ social TV platform
One of the big announcements at the NBCU Digital NewFront was the launch of Oxygen Connect, a social TV platform geared to take season two of The Glee Project to the next level by incorporating ways to have fans interact with the contestants throughout the course of the season and competition. With Oxygen Connect, the network isn’t just going to curate content from the social web. They’re going to incorporate elements of the show…
Conan to host Google+ Hangout for fans before show
Conan continues to leverage the social web to connect with fans and this time he’s proving that Google+’s most compelling feature is still proving to be Hangouts. The TBS late night host announced via his blog on Sunday and on air last night that he’ll be giving fans a chance to Hangout with him via Google+, live an hour before his show premieres tonight (Tuesday) at 10:30pm Eastern. He’ll be sourcing questions from fans…
Exclusive: CBS.com launches social TV platform ‘CBS Connect’
Social TV continues to mature and become the main web strategy for major TV networks. CBS.com has just launched CBS Connect, “a new social hub connecting fans with each other and CBS stars.” The site will be a single destination where they will aggregate content from Twitter and Facebook across all of CBS’ programming….
Jay Hayden on Hulu’s first original scripted show, ‘Battleground’
There’s an amazing new show on TV that you have to check out, only it can’t be found on TV. Hulu’s first original scripted series, “Battleground,” from J.D. Walsh, Hagai Shaham (“The Details”), and Marc Webb (“The Amazing Spider-Man”, “500 Days of Summer”) has become one of the best new series of the year, regardless that it’s never touched a moment of linear television….
Inside look at HISTORY’s ‘Top Shot’ Facebook game
As we approach the summer, the social TV “before and after” that we discussed with Facebook’s Kay Madati is maturing with social gaming built around providing extra opportunities for fans to engage with the content in between linear views. For HISTORY’s “Top Shot,” a show where professional marksmen compete for $100,000 to be the best, building a social game was not only the perfect way to extend the show on social, but was a great way…
Social TV fans of ‘Sherlock’ unite as season 2 launches on PBS
PBS and WGBH’s Masterpiece appear to have struck gold again. The second season of the British, modern-day “Sherlock” premieres on PBS tonight (Sunday) at 9pm Eastern. To celebrate the occasion, PBS and WGBH/Masterpiece hosted an event for fans at NYC’s French Culinary Institute’s theater in midtown, and Lost Remote was invited. Imagine a Comic-Con type scene where every single passionate fan is sitting in one theater with the opportunity to ask the show creators and leading actor….
#MashCon: Storify makes every social element shareable
More announcements coming out of Disney in Orlando where #MashCon is currently underway. Curation of the social web is something that TV producers are now faced with at an extremely fast pace. As millions of social web pieces of content pour into social TV producers filters what do they do with it next? On linear, it’s about picking that right snipped to put on air. On digital there are endless opportunities to tell more stories…
#MashCon: MTV announces live 24-hour bus tour show for OMAs
If you thought MTV was going to stop at the announcement of their new Teen Wolf social TV campaign, you were wrong. In Orlando at Mashable’s second annual #MashCon, Executive Vice President of Digital Media for MTV Networks Music and Logo Group Dermot McCormack just announced that the 3rd OMAs (Online Music Awards) will be coming back this summer for a 24-hour live streamed bus tour through the Mississippi Delta where 24 awards will be given….
