KOMO TV Anchor Kathi Goertzen just opened up her Facebook page on Tuesday. As of Wednesday night, she had amassed 35,694 fans, and as of this post, Thursday morning, she has 41,640. For a nationally recognized politician or actor, that’s probably pretty respectable and expected growth, but for a local TV anchor in Seattle, it’s [...]
Mashable has a lengthy post about how World Wrestling Entertainment has used social media to engage its fans. Perhaps the most interesting part about WWE’ strategy is that it has somewhat abandoned trying to ensnare people on its website and has instead taken to reaching its tentacles out into the social sphere: The WWE digital [...]