http://www.lostremote.com Where TV Meets Social Media Wed, 23 May 2012 19:03:20 +0000 http://backend.userland.com/rss092 At #MashCon, MTV's Dermot McCormack announced the new O Music Awards (OMAs), a 24-hour live streamed bus tour at the end of June. One of the big goals of the social media infused extravaganza would be an attempt to break Jay-Z's record for most concerts performed in 24-hours. Today, the OMAs announced that The Flaming Lips will be the band on the bus partaking in the most un-traditional awards show ever. Before the announcement, we spoke with frontrunner Wayne Coyne at MTV's Times Square office about how he uses social media and his favorite TV shows.]]> http://www.lostremote.com/2012/05/23/the-flaming-lips-wayne-coyne-on-social-tv-and-the-mtv-o-music-awards-video/ Last week news broke that Unilever would be launching their new Clear Scalp & Hair Therapy product in a massive launch across NBCU's linear, digital and social properties. This past year, Unilever has been extremely daring in their TV spends. In January, they enabled Fox to launch "Touch" globally on TV and the social web. Now, their U.S. Hair Care division is leveraging social TV to change the a way a thirty second spot is created and implemented during programming.]]> http://www.lostremote.com/2012/05/23/unilevers-social-tv-launch-across-nbcu-and-the-technology-that-made-it-possible/ Watching spectacularly bad TV shows for the sheer pleasure of mocking them with your friends is not new -- remember Mystery Science Theater 3000 mocking bad movies? -- but the advent of social media may have turned it into a sport for a small group of TV viewers. Now there's a term for it, "hate watching" and the occasional #hatewatching hashtag, to boot.]]> http://www.lostremote.com/2012/05/22/is-hate-watching-a-new-social-tv-sport/ Upfront season, the busiest time of the TV industry just concluded last week. BET, MTV, E!, A+E Networks, NBCU, Fox, Univision, CBS, ABC and USA Network's upfronts all used social TV to tell their advertisers why they should invest in their programming and initiatives. While social is going to play a bigger role in the business of TV than ever before, the way programming is green-lit for pilots and funded couldn't be more traditional...]]> http://www.lostremote.com/2012/05/22/crowdfunding-the-next-hit-tv-show-meet-mobcaster/ ]]> http://www.lostremote.com/2012/05/22/inventor-of-tv-remote-eugene-polley-dies-at-96/ Comcast has taken the wraps off a new cloud-based platform that turns the TV set into an interactive experience with third-party apps and the iPhone or iPad into a multi-gesture remote control. "I think of it as taking all our learnings from the web and all our learnings from video and tying them together," explained Comcast Cable President and CEO Neil Smit, who demonstrated the new products at the Cable Show.]]> http://www.lostremote.com/2012/05/21/comcast-unveils-new-tv-platform-with-apps-social-home-screen/ Live TV has enabled sports leagues to provide for fans via the social web like never before. Major League Baseball has been at the forefront of this social TV innovation. Last summer Stephen Colbert took over its Twitter account. In December MLB added a brand new social media layer to one of its studios, and last month they recorded three million downloads to their app in just eight days. With a 162-game season and playoffs, the MLB decided to do more than just create a social TV strategy. They created an entire Fan Cave, now in its second season.]]> http://www.lostremote.com/2012/05/21/how-the-mlb-fan-cave-became-the-leagues-social-strategy-interview/ Modern Family's Phil and Claire Dunphy, who in real life are Ty Burrell and Julie Bowen, hosted the 2012 Billboard Music Awards last night kicking the night off with an hilarious opening act. With Bieber, LMFAO and more descending upon Vegas for performances, it's no surprise that high social TV buzz was in the air. Bluefin Labs tracked this buzz and provided Lost Remote with an infographic to detail the highlights...]]> http://www.lostremote.com/2012/05/21/bluefin-tracks-sponsor-for-abcs-billboard-music-awards-infographic/ It appears to be the season for new kinds of Twitter deals. Just after their major announcement with ESPN, for the first time, Twitter will partner with a sports league to curate and editorialize tweets. Starting with NASCAR's Pocono 400 race, which will air on TNT, Twitter will be curating #NASCAR to capture the buzz around the game. We spoke with Twitter spokesperson Rachael Horwitz.]]> http://www.lostremote.com/2012/05/21/twitter-announces-partnership-with-nascar-to-compliment-broadcast/ The social TV network YouToo -- which Mark Burnett invested in earlier this year -- has launched a Facebook app to encourage people to submit video, get on TV and then tell their friends about it. "Naturally, you want to be seen by your friends and family on TV," CEO Chris Wyatt told Lost Remote, explaining how getting on TV and then sharing the experience go hand in hand....]]> http://www.lostremote.com/2012/05/19/youtoo-extends-to-facebook-with-be-on-tv-app/ History was made today as the Facebook IPO hit the market. Eyeballs around the world were glued to cable news today reporting on every move of the stock and the company that began in a Harvard dorm room. So how should TV companies react to the news? "Facebook claims to be an ideal partner for TV companies," explains the social TV research company Futurescape. "It can help them market their shows and engage their viewers. Yet it competes with broadcasters...]]> http://www.lostremote.com/2012/05/18/how-are-tv-companies-reacting-to-the-facebook-ipo/ It's always nice to see a social TV integration aimed at a social good. USA and Viggle recently raised funds for Characters Unite, and now E! and Shazam have partnered to "Shazam For A Cause," an initiative to support the Make-A-Wish Foundation. It's tied to the new E! show, "Mrs. Eastwood & Company," about the life of Clint Eastwood's wife, his daughters...]]> http://www.lostremote.com/2012/05/18/e-and-shazam-partner-to-raise-money-for-make-a-wish-foundation/ Facebook's big IPO is underway, and CNBC is pulling out all the stops in coverage. "Every story, every angle, every platform," the promo reads, blazoned across the cover photo on CNBC's Facebook page. Part of that coverage includes a Facebook game about Facebook's stock price called, "Call the Close."]]> http://www.lostremote.com/2012/05/18/call-the-close-on-facebook-ipo-in-cnbcs-game/ As USA Network announced a ramped up social TV strategy for the summer, its upfront took place at NYC's Lincoln Center. The event was produced as way more than just an opportunity to announce their new programming. From the red carpet to fan involvement to one of their biggest announcements during the presentation, social TV was part of the production. We spoke with Jesse Redniss, SVP of Digital for USA Network, Jason Hoch, SVP of Digital for WWE and several USA's "Characters".]]> http://www.lostremote.com/2012/05/18/usa-network-trends-worldwide-during-upfront/ The Weather Channel, which boasts one of the most downloaded iPhone apps ever, has pushed the biggest update since the app launched in 2008 with new social features (you can download here). The network recently celebrated their 30th birthday, and it launched a brand new site embedded with social. Here are the new social elements to their app.]]> http://www.lostremote.com/2012/05/17/the-weather-channel-revamps-iphone-app-with-photo-sharing/