WSJ: How to be a star in a YouTube world

There are some good tips for leveraging online tools to socially market yourself if you want to become a video star in this article at the Wall Street Journal. Interestingly, one of the big tips to get big traffic is to get mentioned by mainstream media. So why aren’t mainstream media producing more online video [...]

Military blocking MySpace, YouTube

The military is blocking its soldiers’ access to MySpace, YouTube, MTV, Metacafe and a handful of other sites because the “recreational traffic impacts our official DoD network and bandwidth ability, while posing a significant operational security challenge.”

Offshoring journalism: A job list

Print journalism has embraced offshoring, and there’s no doubt broadcasters are going to start coming around to the idea, too. Here’s my guess list of broadcast jobs that will be sent overseas.

Online auto spending shifts into high gear

If you work in local media, you know automotive is the bread and butter of local ad sales. Borrell Associates released a report today on the incredible shift of automotive ad dollars to the internet. “For newspapers and TV stations, the days of easy automotive money are over,” reads the report. “The rush is [...]

Microsoft buys small stake in CareerBuilder

Microsoft is buying a four percent stake in CareerBuilder, the job site that’s owned by Tribune (40.8 percent), Gannett (40.8 percent) and McClatchy (14.4 percent). CareerBuilder powers MSN Careers. “Our strategic business relationship with MSN played a major part in CareerBuilder taking over as the industry leader in 2006, helping to drive critical [...]

Broadband Producer, Yahoo

Sunnyvale, CA

HDTV antenna site overwhelmed with traffic

Right after the AP published a story that explained how antennas might deliver better HDTV pictures than cable or satellite, the Consumer Electronics Association’s AntennaWeb.org was hammered with inquiries. That day, some 86,000 people filled out a form on the site to get recommendations on antenna choices, which crashed the site for a bit. [...]

Are .tv domains the new .com for video?

I remember when .tv domains went on sale a few years ago. Very few people felt they were worth the money. But now with just about every conceivable .com domain sold out (have you tried recently?) and video sites popping up all over the place, .tv domains are picking up steam fast. [...]

Search drives nearly quarter of newspaper visits

Hitwise reports that nearly 25 percent of visits to newspaper sites were referred by search engines. From March to March, print sites saw a 29.7 percent increase in traffic generated by Google while broadcast media experienced a 35.9 percent rise. Hitwise also said that news consumption is beginning to fragment: the share of [...]

Manager of Traffic Web Sales, Fox Stations

New York/New Jersey

WashingtonPost.com inks deal with PrezVid

PrezVid.com is Jeff Jarvis’ video blog on the 2008 election. “Washingtonpost.com saw us covering this arena and found a way to incorporate our content while helping to support the coverage,” Jarvis wrote. “This is an important experiment, showing how a news organization can expand by building a broader network of coverage through independent [...]

Home Page Producer/Copywriter, iVillage

New York, NY

Traffic/Classifieds Coordinator, Newschannel 5

Nashville, TN

Our rebellious presentation: ‘Tear up your website’

Broadcasting & Cable has a short write-up on our Lost Remote panel session yesterday with the headline, “Tear up your website.” Well, it didn’t seem like we were so rebellious at the time, but we didn’t pull any punches. Our major points:
      1. The web is not TV, so stopping treating [...]

Advice from Google-YouTube

David Eun, who heads up content partnerships for Google, took the stage at NAB to show off some of YouTube’s successes. The room was packed — standing room only — as he ran through YouTube’s feature set. Sure, he’s talking about broadcasting’s nemesis, but Eun gave some great advice. “It’s not about [...]

MSNBC.com sets traffic record, launches blog

On Monday with the Virginia Tech shooting, MSNBC.com says it set a new all-time record with 15.3 million unique users in a single day, a 37-percent increase over its previous record high with Katrina. The site also logged 10 million video streams — another site record. MSNBC.com says it surpassed CNN.com in streams [...]

WKRN GM: Blogs account for 40 percent of traffic

Mike Sechrist, GM of WKRN in Nashville, revealed some interesting stats here at NAB-RTNDA on his station’s success with launching 23 blogs on their own domains. “Our traffic has grown phenomenally. 60 percent of our traffic is WKRN and 40 percent is the blogs,” he said. NashvilleisTalking — which aggregates content from 435 [...]

Broadcasters urged to step up online

A refreshing start to the RTNDA side of the NAB convention here in Las Vegas as the opening session focused on all things web 2.0. Among the panel members: Terry Heaton, Amanda Congdon and Michael Rosenblum, with CNN’s Miles O’Brien moderating. Last year at the time, I remember sitting here and listening to the opening session (which included Dan Rather) dismiss blogging as a non-journalistic sport. Not this year. The message is clear for broadcasters: the playing field has changed, and it’s time to step up online. I’ve written up a couple pages with good information including some nuggets like:

    – Heaton says broadcasters must “define and organize” the local web
    – Congdon is pressed about doing commercials while at ABCNews.com
    – O’Brien chats live with his kids via a webcam on the big-screen
    – Rosenblum tells students they wasted their time on J-school

Full report after the break…

Web Sales Prod. Mgr., WTNH/WCTX

New Haven, CT

Are you watching Justin.tv?

This guy in San Francisco has rigged himself up with a live webcam (photos), and he wears it wherever he goes, 24 hours a day, 7 days a week. Well, except when he has sex, which is what happened last night. This was a tragic letdown for Justin.tv fans everywhere, and it’s getting [...]