advertising
Notes: ABC’s Tot Mom Money, Amanpour, Nieman
Noted, on this first beautiful day of the year outside LR East Coast HQ:
Why did ABC News wait two years to admit its $200,000 payment to Casey Anthony? (TampaBay.com)
Christiane Amanpour leaves CNN for ABC to host “This Week.” TV Newser has her letter to her colleagues.
Nieman Reports dedicates its spring edition to “Visual Journalism.”
Facebook considering [...]
Local digital ad revenues to rise higher (and higher…)
Cue the music. Open the floodgates. Strap on the jetpack. Keep your seatbelt tightly fastened as we continue our ascent.
Local digital ad revenues are poised to explode. “Tell me something I don’t know…” is very well the thought that is going through your head. Media prophets have been shepharding stories of giant local digital ad buys for [...]
Heaton: ‘Kicking butt with Continuous News’
LR Blogger Emeritus (and my business partner for three years) Terry Heaton writes about why Continuous News is the way to go in his blog entry “Kicking butt with Continuous News.” Continuous News, for the uninitiated, is the publication of news as it comes in, rather than in the traditional style of having a conventional [...]
When a $5 CPM is really a $1 CPM
This is absolutely insane. The way online ad media buying is set up right now, there are so many hands in the cookie jar that it’s nearly impossible for anyone to make substantive CPM-based ad money. That’s the premise behind this excellent article at Business Insider, which takes us through the Byzantine process of online [...]
Why The New York Times partnership with RMG Networks is not a digital signage slam dunk
What does a traditional media outlet do when its core platform erodes further with each passing season? It looks to new avenues of media distribution to reach the ever moving target that is today’s consumer. This is exactly what The New York Times has done in securing a partnership with RMG Networks, a Kleiner Perkins backed media [...]
The Hyperlocal-Local-Niche debate: a follow-up
Yesterday, I posted what I thought was a fairly non-controversial entry on what the LR editorial differences are between the words “Hyperlocal,” “Local” and “Niche.” Today, I have a longer form article about the topic over at the RTDNA site. What surprised me was how many comments and opinions the entry received. The debate has [...]
What is advertising today? Telling stories and engaging consumers
Deb Morrison doesn’t mince words when it comes to innovation in advertising. Or any other topic for that matter.
As the Chambers Distinguished Professor of Advertising at the University of Oregon, Morrison is excited and optimistic about the evolution of all forms of communication – from advertising to journalism – but has little patience for wasted [...]
Facebook partners with PayPal for local ads
Just a couple days ago, we wrote that businesses are flocking to Facebook, and now the social media giant announced a strategic relationship with PayPal. “We want to give the people who use Facebook, as well as advertisers and developers, a fast and trusted way to pay across our service,” said Dan Levy, director [...]
Zoom Media and Tiger Schulmann’s Forge Digital Signage Partnership
Tiger Schullman’s no longer focuses solely on karate. The company has expanded into mixed martial arts and place-based digital media. Tiger Schulmann’s recently signed a deal with Zoom Media & Marketing, a leader in the emerging digital out-of-home media sector, to bring third-party advertising to all of the company’s locations. Zoom will operate a digital [...]
Local businesses flocking to Facebook
Social media giant Facebook continues to grow larger than anyone thought possible, and buried in the last round of stats is this important tidbit, thanks to InsideFacebook:
Pages that Facebook defines as local businesses went from 700,000 actives to 1.5 million (since December). In other words, local businesses comprised half of the overall increase in active [...]
‘Nashville is Talking’ no more
Nashville is Talking, one of the earliest (if not the earliest) examples of a station partnering with its local blogosphere, has closed down. The site was started in 2005, when WKRN’s then-General Manager Mike Sechrist hired local blogger Brittney Gilbert to staff the original site. The move was, as near as we know, unprecedented. At [...]
Augmented reality Valentines Day cards
We gave one of our kids an “augmented reality card” for Valentine’s Day, and it was a big hit. You take the card, go to the Hallmark site, download a bit of software and hold up your card to the webcam to see the 3D-like video. Check out the video below to see how they [...]
Local fashion news site raises seed money
Refinery29, currently a local news site for New York fashion, has raised money so it can expand into three more cities this year. TechCrunch, which calls Refinery29 “DailyCandy meets Style.com” reports the site is also going to use the money to build an e-commerce offering to sell some of the fashions it reports on. According [...]
Vikings fans try to woo Brett Favre with digital billboard
Talk about a targeted marketing effort. In a powerful display of outdoor advertising’s strength as a hyperlocal communications platform, fans of Brett Favre have purchased space on a digital billboard to woo the 40-year-old quarterback to return to the Minnesota Vikings. The billboard is located near Brett Favre’s home in Hattiesburg, Mississippi. Its message reads, ”Hey [...]
And so it begins: I get “Buzz”ed
Because you can never participate in too many social networks… Google just hit me with Buzz, its social network that really sits on top of GMail in a fairly easy way. Setup was automatic and it immediately started me off by having me follow 30 people. Apart from the @gmail.com addresses, the choices seem to [...]
Zvents claims big growth thanks to media partnerships
The events calendar site/platform Zvents says it has seen 35% growth, year-over-year, thanks in no small part to its partnerships with nearly 300 local media brands. According to Local Onliner, Zvents’ partnerships with 285 local media outlets is working out well:
CEO Ethan Stock cites Quantcast data showing Zvents Media Network as the 250th most used [...]
Most-watched SB ad was user-submitted
We now know the Super Bowl was the most-watched television program of all time. But viewership goes up and down during the program. So which ad was seen by the most people? It turns out it was the ad by the people. The Doritos “Snack Attack Samurai” ad was seen by 116 million people. It [...]
Fisher CEO wins Borrell’s Innovator of the Year
Fisher President/CEO Colleen Brown won the “Innovator of the Year” award at this week’s Borrell’s Local Online Advertising Conference in New York. Brown was noted for overseeing the launch of more than 100 hyperlocal sites and surpassing 1,000 local clients. According to Broadcasting & Cable:
“Borrell Associates CEO Gordon Borrell said the effort is notable because [...]
Was Leno-Letterman-Oprah ad a big deal?
It didn’t really occur to me at the time that there’d be much ado about the Leno-Letterman-Oprah ad, but it seems to be getting some debate time. Seems pretty inside-baseball to me, but the debate keeps coming up – was this a smart move for NBC. As far as I’m concerned, funny is funny. But [...]
Borrell Local Online Advertising Conference underway
Borrell Associates’ Local Online Advertising Conference started today in New York, and we’re already learning plenty. paidContent reports that Jeff Jarvis kicked things off with “an extensive report about the revenue possibilities presented to hyperlocal sites.” McClatchy VP Chris Hendricks spoke of his company’s hybrid strategy that attacks hyperlocal content from amateurs and pros. And [...]
