advertising
Facebook offers free local deals
You knew it was coming, and now it’s here: Facebook has just launched a self-serve deals platform tied into its new mobile “check in” feature. Facebook Places is already larger than any other “check in” service, according to Mark Zuckerberg at today’s press event, and I think you can bet that Facebook Deals will become [...]
Seattle ad network built for TV, newspaper, blogs
A new ad network is launching in Seattle, and it is reaching out across platforms. The Seattle Times and KING-TV are behind The BeLocal Ad Network. Among the 26 partners will be our pals at West Seattle Blog. Writes Media Buyer Planner: “The network, focused on local news, will be made up of news sites [...]
Twitter to offer local advertising next year
You likely already know about Twitter’s promoted tweets, promoted trends and promoted accounts. But now they’re about to get a lot more local. From a NYTimes.com story today about Twitter’s push into the advertising world: (CEO Dick Costolo) said that next year Twitter would offer a self-serve tool for local businesses to buy Twitter ads, [...]
Twitter to sell followers in ‘promoted accounts’
Need some Twitter followers? Beginning tomorrow, you can pay for them as part of Twitter’s new promoted accounts, according to a report by AllThingsD. “Twitter will try to help corporations and brands increase their Twitter following by inserting them alongside other Twitter users it suggests in its ‘Who to Follow’ feature,” writes Peter Kafka, who [...]
A summary of the Block by Block summit
The Block by Block Conference in Chicago attracted over 100 local site owners, foundations, academics and others whose livelihoods and/or obsessions revolve around on-line local news operations and how to sustain them.
Because this conference is organized as more of an on-going conversation groups than of podium lectures, I thought it might be useful to put some of those threads and insights into bite sized pieces (click through below for full coverage):
MediaShift: 5 mistakes that make local blogs fail
The folks over at the PBS MediaShift site have posted an interesting list of mistakes that can lead to failure for local blogs. I don’t want to steal too much from them, but they include not knowing your market, not thinking through your business strategy and a lack of a distribution strategy. Writes Brad Flora: [...]
Younger companies more likely to use social media
Companies that have been around for three years or fewer are spending far more of their ad money online than their established counterparts. Not only that, but the newer companies have a much more aggressive social media strategy. That’s the message from the Directional Media Strategies conference in Dallas. According to NetNewsCheck: “About 16 percent [...]
Blogger catches Boston Globe’s site running ‘adult’ ads
Last week, the Boston Globe ran an editorial calling on Craigslist to remove its “adult services” listings, which it did over the weekend amid pressure from state attorneys general. But today, the Globe is caught with egg on its face for doing the same thing. In what we described as a “conflict of interest,” the [...]
Hyperlocal coupon site LivingSocial expands
LivingSocial, a group-buying coupon site, is expanding its services to three regions of the DC area and four regions of the New York City area. This brings their concept of hyperlocal advertising to a new phase – one that isn’t merely limited to cities but drills down into neighborhoods. The idea is similar to Groupon [...]
Borrell predicts strong local advertising growth
Borrell Associates has published its online advertising forecast for 2011, and as you might expect, it predicts continued strong growth in local. “The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media,” Borrell explains, pinning the local growth at 18 percent next year, to $16.1 billion. “The big [...]
PaperG signs more local media partners
The local self-serve platform PaperG, which features a virtual bulletin board ad unit called “Flyerboard,” has signed on a bunch more local media partners: Los Angeles Times, MediaNews Group, Lee Enterprises, and the Sun Times Media Group. That puts PaperG on over 100 sites and a rather steep growth curve. Reports TechCrunch: “The Houston Chronicle, [...]
Facebook seeing green with self-serve ads
As we’ve written about many times here on Lost Remote, Facebook is a huge new player in the local advertising space. And today, a research company says Facebook is seeing a big jump in self-serve advertising. “We believe it accounted for about half of all ad spending on Facebook,” eMarketer senior analyst Debra Aho Williamson [...]
Yahoo partners with Gannett for local advertising push
Even though Yahoo has a lost a significant amount of its luster over the last decade (picture steel rusting in a 10-year rain storm), the online company is still fighting for market share. On top of the company’s recent acquisition of Associated Content, a content production platform for semi-pro freelancers, Yahoo announced this morning a [...]
McClatchy teams with Groupon for local deals
In a new partnership announced today, Groupon will provide exclusive group-buying deals not available on Groupon.com to 28 McClatchy newspaper sites across the country, starting in Sacramento and Kansas City in the next few months. Calling it part of a “larger initiative” to partner with major publishers, Groupon calls McClatchy an ideal partnership. “As leaders [...]
