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Gannett to roll out hyperlocal sports pages

Earlier this year, Gannett announced a deal with Datasphere to launch neighborhood blog networks in ten of its local markets. Now the media company says it’s expanding its hyperlocal push with plans to roll out “co-branded high school sports microsites across its network of more than 100 local media web sites.” “We are combining the [...]

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Yahoo partners with Gannett for local advertising push

Even though Yahoo has a lost a significant amount of its luster over the last decade (picture steel rusting in a 10-year rain storm), the online company is still fighting for market share. On top of the company’s recent acquisition of Associated Content, a content production platform for semi-pro freelancers, Yahoo announced this morning a [...]

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