Bluefin Labs lands $12 million round, ‘huge’ year ahead

Another investment in the social TV space: the social TV data company Bluefin Labs just closed a $12 million series B round led by Time Warner Investments. Bluefin measures conversations around TV shows and commercials, and then sells that data to programmers, distributors, agencies and advertisers. “2012 will be a year of huge growth at Bluefin Labs,” explains Deb Roy, co-founder and CEO. “With this funding we will continue to invest in R&D and build out our sales and client service offerings.”

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